Google & Meta Ads Expert
2 weeks ago
About xiHawks
xiHawks is a fast-growing IT company committed to innovation, creativity, and delivering top-quality digital solutions. We are looking for a results-driven Google & Meta Ads Expert to manage, optimize, and scale our paid advertising campaigns for maximum ROI.
Key Responsibilities:
- Plan, create, and manage Google Ads campaigns (Search, Display, Video, Shopping).
- Develop and execute Meta (Facebook & Instagram) ad strategies to drive conversions and engagement.
- Conduct keyword research, audience targeting, and competitor analysis.
- Optimize ad performance through A/B testing, bid adjustments, and audience segmentation.
- Monitor campaign performance and provide detailed reports on KPIs (CTR, CPC, ROAS, CPA).
- Collaborate with creative and content teams to design high-performing ad creatives.
- Ensure campaigns align with overall business goals and brand guidelines.
- Stay up to date with the latest trends, tools, and best practices in digital advertising.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field (preferred).
- 2–4 years of proven experience managing Google Ads & Meta Ads campaigns.
- Strong knowledge of PPC strategies, bidding models, and analytics tools (Google Analytics, Ads Manager, etc.).
- Experience with performance tracking, conversion optimization, and remarketing campaigns.
- Excellent analytical and problem-solving skills.
- Google Ads & Meta Blueprint certification is a plus.
What We Offer:
- Competitive salary package.
- 24 paid leaves + 10 annual leaves.
- Provident fund & health insurance.
- Performance-based bonuses & allowances.
- Annual trips, team outings, and growth-focused culture.
- Learning & development opportunities.
Job Type: Full-time
Work Location: In person
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