PPC/SEO Specialist

PPC/SEO Specialist

Location:
B-17, Islamabad, Pakistan(Candidates residing near
B-17, Wah Cantt
, or
Taxila
will be preferred)

Job Type:
Full-Time, Onsite (Monday to Friday, 10:00 AM – 6:30 PM)

Experience Required:
Minimum 5 years in Paid Ads, SEO, PPC & Digital Marketing

About Us

At IT Solutions Hub 2010 Pvt Ltd, we deliver tailored digital marketing and IT solutions designed to drive measurable business growth. With a strong focus on
performance marketing, SEO, and ROI-driven strategies
, we are a dynamic team of professionals who value creativity, innovation, and data-driven results. We are seeking a
PPC/SEO Specialist (Google Ads, SEO, PPC)
to scale client campaigns, optimize search visibility, and deliver exceptional outcomes.

Position Overview

The
PPC/SEO Specialist
will be responsible for planning, executing, and optimizing campaigns across
Google Ads, SEO, PPC, and social media platforms
. The role requires a strong balance of technical expertise and creative strategy, with the ability to improve both
organic and paid search performance
.

Key Responsibilities

• Develop, manage, and optimize
  Google Ads campaigns
  (Search, Display, Video, Remarketing)
• Plan and execute
  Facebook, Instagram, and LinkedIn Ads
  to increase visibility, engagement, and leads
• Design and run targeted
  email marketing campaigns
  using tools like
  Mailchimp
  or
  Zoho Campaigns
  .
• Highly proficient in technical marketing integrations like
  GTM
  ,
  Google Search
  Console
  ,
  GA event tracking
  ,
  Meta Pixel
  , and other
  key analytics tools
  .
• Skilled in crafting
  story-driven ad copy
  that engages audiences and drives conversions.
• Perform detailed keyword
  research, A/B testing, audience targeting, and bidding
  strategy optimization.
• Monitor ad spend and ROI to ensure campaigns are cost-effective and meet business goals
• Generate performance reports and provide actionable recommendations to improve campaigns
• Collaborate with the content and design teams for ad creatives and landing page optimization
• Stay up to date with industry trends, algorithm changes, and emerging tools
• Share past campaign results and performance reports for review during the hiring process
• Undertake any additional responsibilities as assigned by the Manager or Management

·      Develop and implement comprehensive
SEO strategies
to improve search engine rankings.

·      Conduct
keyword research
and
competitor analysis
to identify growth opportunities.

·      Optimize website structure,
meta tags
, and
content
for
on-page SEO
best practices.

·      Manage
off-page SEO
activities, including
link-building
and outreach.

·      Monitor and improve
technical SEO
, including
site speed
, crawlability, and indexing issues.

·      Collaborate with content writers to develop
SEO-friendly content
that aligns with business goals.

·      Work closely with designers and developers to ensure
website UI/UX
is optimized for conversions.

·      Track and analyze SEO performance using tools like
Google Analytics
,
Search Console
, and
SEMrush
.

·      Provide recommendations for
conversion rate optimization (CRO)
to improve website performance.

·      Act as clients' primary point of contact regarding
SEO and digital marketing strategies
.

·      Conduct regular client meetings and progress reports, explaining
SEO performance
,
campaign results
, and future strategies.

·      Address client queries, provide recommendations, and ensure alignment with their business objectives.

·      Stay updated with the latest
industry trends
,
Google algorithm updates
, and
best practices
.

·      Provide training and insights to the marketing team on
SEO and digital marketing trends
.

·      Monitor website traffic, rankings, and conversions, providing
data-driven insights
.

·      Generate monthly reports for internal review and client presentations.

·      Identify areas of improvement and recommend strategies to enhance
digital performance
.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field
• 5+ years of hands-on experience in
  SEO, PPC, and digital advertising
• Advanced knowledge of
  Google Ads, SEO tools (Ahrefs, SEMrush, Moz), and Analytics
• Proven expertise in
  Facebook, Instagram, and LinkedIn Ads
• Strong understanding of
  on-page/off-page SEO and technical SEO
• Experience with email marketing tools and campaign automation
• Strong analytical and reporting skills with attention to ROI
• Excellent written and verbal communication skills
• Portfolio/examples of
  SEO & PPC campaign success
  must be provided

Preferred Skills (Plus Point)

• Experience with
  Zoho Marketing Suite
  or other CRM-integrated platforms
• Google Ads or Facebook Blueprint Certification
• Advanced knowledge of
  landing page optimization & CRO

What We Offer

• Professional growth and development in a high-performance environment
• Opportunity to manage diverse campaigns across industries
• Collaborative and creative work culture
• Exposure to international digital marketing standards