PPC Specialist

5 days ago

Lahore, Punjab, Pakistan PRG Pakistan Full time 900,000 - 1,200,000 per year

𝐉𝐨𝐛 𝐓𝐢𝐭𝐥𝐞: PPC Specialist

𝐋𝐨𝐜𝐚𝐭𝐢𝐨𝐧: Lahore (Night Shift)

Experience: 2-3 Years

Department: PPC Department

About the Role:

We are seeking a highly motivated and data-driven PPC Specialist
to join our growing PPC team. The ideal candidate will have 2-3 years of experience managing paid search campaigns across various platforms (Google Ads, Microsoft Ads, Social Media Ads, etc.) and a proven track record of success in driving measurable results. This role requires a strong understanding of PPC best practices, keyword research, campaign optimization, and data analysis.

Key Responsibilities:

  • Develop, implement, and manage high-performing paid search campaigns across multiple platforms (Google Ads, Microsoft Ads, social media ads, etc.).
  • Conduct in-depth keyword research and competitor analysis to identify relevant targets and optimize campaign performance.
  • Write compelling and high-converting ad copy and landing pages.
  • Monitor campaign performance closely, track key metrics (e.g., conversions, ROI, cost per acquisition), and analyze data to identify areas for improvement.
  • A/B test different ad variations, landing pages, and targeting options to maximize campaign effectiveness.
  • Stay up-to-date on the latest PPC trends, best practices, and platform updates.
  • Collaborate with the team to develop engaging and effective ad Landing pages, Content and Creatives.
  • Prepare regular performance reports and present findings to key stakeholders.
  • Manage PPC budgets effectively and optimize campaigns for maximum ROI.
  • Provide recommendations for improving overall digital marketing strategy.

Qualifications:

  • 2-3 years of experience managing paid search campaigns across multiple platforms (Google Ads, Microsoft Ads, social media ads, etc.).
  • Proven track record of success in driving measurable results with PPC campaigns.
  • Strong understanding of PPC best practices, keyword research, campaign optimization, and data analysis.
  • Experience with Google Analytics and other relevant data analysis tools.
  • Excellent written and verbal communication skills.
  • Strong analytical and problem-solving skills.
  • Ability to work independently and as part of a1 team.

Technical Skills:

  • Google and Microsoft Ads Certification (preferred)
  • Experience with Google Analytics, Google Tag Manager, Mouseflow, Clickcease and other relevant marketing tools.
  • Proficiency in Microsoft Excel and Google Sheets.

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