Brand Executive

2 weeks ago

Islamabad, Islamabad, Pakistan Roots International Schools and Colleges, Pakistan Full time 900,000 - 1,200,000 per year

Position Overview:

We are seeking a dynamic and creative
Brand Executive
to join our Marketing Department at the Head Office. The role involves managing brand activities, executing marketing campaigns, supporting branch-level marketing initiatives, and ensuring brand consistency across all channels. The position requires frequent travel to oversee marketing activations, events, and on-ground brand representation.

Key Responsibilities:

  • Assist in developing and implementing
    brand strategies
    aligned with organizational objectives.
  • Coordinate and execute
    marketing campaigns, promotions, and events
    at the head office and branch level.
  • Ensure
    brand guidelines
    are consistently followed across all communication platforms and marketing materials.
  • Conduct
    market research and competitor analysis
    to identify trends and opportunities.
  • Collaborate with internal teams (creative, digital, PR, CRM, etc.) to support brand growth.
  • Monitor and report on
    brand performance metrics, customer insights, and campaign effectiveness
    .
  • Organize and represent the brand in
    roadshows, activations, exhibitions, and PR events
    nationwide.
  • Prepare presentations, reports, and proposals for senior management.

Qualifications & Skills:

  • Bachelor's degree in
    Marketing, Business Administration, Media, or related field
    (Master's preferred).
  • 1–3 years of experience in
    brand management, marketing, or related roles
    .
  • Strong understanding of
    marketing principles, branding, and consumer behavior
    .
  • Excellent
    communication, presentation, and interpersonal skills
    .
  • Ability to work independently and in a team under tight deadlines.
  • Willingness to
    travel frequently
    for brand activations and marketing assignments.
  • Familiarity with
    digital marketing tools
    is a plus.

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