Head of Brand

Job Advertisement: Head of Brand & Lead Fashion Designer (Luxury Pret & Couture)

Company: An Emerging Pakistani Fashion House

Location: Islamabad, Pakistan

Position: Head of Brand

About the Role:

Are you a visionary designer with the ability to shape a brand from the ground up? Do you have a deep understanding of contemporary Pakistani aesthetics and the skill to translate them into wearable luxury?

We are seeking a Head of Brand who will not only lead the creative direction of our clothing line but also oversee its execution—from design and materials to production and launch. This role blends fashion leadership with hands-on design expertise, making it ideal for a seasoned fashion designer who is ready to build a luxury pret & couture brand in Pakistan.

As the Head of Brand, you will lead a talented team of designers, supply chain executives, and artisans to curate fabrics, create collections, and ensure our products embody artistry, innovation, and excellence.

Key Responsibilities:

• Brand Leadership: Define and establish the creative direction, identity, and positioning of the brand in Pakistan's luxury fashion market.
• Collection Development: Conceptualize and design seasonal collections (Pret, Luxury Pret, and Couture), from mood boards and sketches to final production.
• Design Execution: Create detailed tech packs, flat sketches, and embellishment layouts, ensuring flawless translation into finished garments.
• Material & Technique Innovation: Source and develop luxurious fabrics, trims, embroideries, and surface techniques to keep collections trend-forward and distinctive.
• Artisan Collaboration: Work closely with master pattern makers, embroidery teams, and craftsmen to ensure the highest quality of execution.
• Team Leadership: Lead and inspire a cross-functional team (designers, supply chain, artisans) to achieve brand goals.
• Trend Forecasting: Stay ahead of global and local fashion trends to deliver relevant and aspirational collections.
• Launch Strategy: Oversee the execution of fashion shows, lookbooks, campaigns, and collection launches.
• Quality Assurance: Ensure all products meet the highest standards of craftsmanship, wearability, and finish.

Key Performance Indicators (KPIs)

• Timely Launches: Deliver all seasonal collections (Spring/Summer, Fall/Winter, and Couture lines) within set timelines.
• Collection Success: Achieve at least 90% sell-through targets within 60–90 days of launch.
• Design Innovation: Introduce at least 2 unique capsule collections annually.
• Material & Cost Efficiency: Source high-quality fabrics within allocated budgets while maintaining premium standards.
• Brand Growth: Strengthen brand recognition through successful launches, media mentions, influencer collaborations, and industry presence (e.g., fashion weeks).
• Sustainability: Integrate 20–30% sustainable or ethically sourced materials annually.
• Customer Feedback: Maintain a return rate of under 5% related to design or quality issues.

We Are Looking For a Candidate Who Excels in One or More of the Following Areas:

For the Architect of Modern Luxury:

• Expertise in structured silhouettes, precision tailoring, and architectural forms.
• Bold and artistic design sensibility, with experience in 3D embroideries, graphic motifs, and innovative fabric manipulations.
• Ability to create powerful fusion wear blending Eastern craftsmanship with Western cuts.

For the Poet of Understated Romance:

• Mastery of fluid silhouettes, sophisticated draping, and effortless elegance.
• Refined sensibility for elevated minimalism with subtle embellishments, luxurious fabrics, and timeless palettes.
• Talent for designing wearable art that embodies grace and understated sophistication.

Qualifications & Skills

• Bachelor's degree in Fashion Design or a related field.
• 4–5 years of professional experience in the fashion industry (Luxury Pret, Couture, or Bridal).
• Strong portfolio that reflects a clear design identity and signature style.
• Exceptional skills in hand sketching, digital illustration (Adobe Illustrator, Photoshop), and creating detailed tech packs.
• In-depth knowledge of textiles, garment construction, and traditional Pakistani embroidery techniques.
• Proven ability to lead and mentor teams while balancing creative vision with business goals.
• Excellent communication, presentation, and leadership skills.

What We Offer

• A pivotal leadership role in building a luxury fashion brand from the ground up.
• Creative freedom to define and execute the brand's vision.
• Opportunity to work with master artisans and premium materials.
• A collaborative and ambitious environment.
• Competitive salary and benefits package.

How to Apply

Please submit your resume, portfolio, and a cover letter explaining your design philosophy and which of the above aesthetics (Modern Luxury or Understated Romance) resonates most with your work.

Email:

WhatsApp:

We look forward to being inspired by you.

Job Type: Full-time

Pay: Rs100, Rs350,000.00 per month

Work Location: In person