SEO Specialist

Location: Lahore, Pakistan

Employment Type: Full-time (on-site)

Experience Level: years

About the Role

Tecaudex is seeking a results-driven and detail-oriented SEO Specialist to join our digital team. The ideal candidate has a strong understanding of search engine optimization best practices, technical SEO, and industry tools, with the ability to execute strategies that drive measurable growth in organic search visibility, rankings, and traffic.

Responsibilities

• Conduct keyword research, competitor analysis, and search intent mapping to identify opportunities for growth.
• Develop and implement on-page SEO strategies, including metadata optimization, internal linking, content structuring, and semantic keyword integration.
• Manage and execute technical SEO audits (site speed, crawlability, indexation, structured data, XML sitemaps, mobile optimization) and collaborate with developers to resolve issues.
• Oversee off-page SEO efforts, including link-building strategies, outreach, and monitoring backlink profiles.
• Monitor and analyze website performance metrics (organic traffic, CTR, keyword rankings, conversions) using tools such as Google Analytics, Search Console, Ahrefs, SEMrush, or Screaming Frog.
• Provide regular reports with actionable insights and recommendations for improving organic visibility.
• Stay up to date with the latest SEO trends, search engine algorithm updates, and industry best practices.
• Collaborate closely with content creators, designers, and developers to ensure SEO best practices are integrated across all digital assets.
• Support local SEO, schema markup, and voice search optimization initiatives as needed.

Requirements

• years of experience as an SEO Specialist, SEO Analyst, or similar role (preferably in a software development/ IT company)
• Strong command of technical SEO principles, including crawlability, indexing, site architecture, Core Web Vitals, and structured data.
• Proficiency with major SEO and analytics tools (e.g., Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, Screaming Frog).
• Solid understanding of on-page, off-page, and technical SEO tactics and how they impact search rankings.
• Ability to analyze data, generate insights, and create actionable recommendations.
• Experience with CMS platforms (e.g., WordPress, Shopify, Webflow) and basic understanding of HTML/CSS.
• Knowledge of SEO performance metrics (organic traffic, keyword positions, bounce rate, CTR, conversions).
• Excellent communication skills and ability to work cross-functionally with marketing, design, and development teams.
• Strong attention to detail, problem-solving skills, and passion for staying ahead of SEO and digital marketing trends.

What do we offer?

• We offer a market competitive salary.
• Annual increments (subject to performance)
• Our range of benefits includes health plans, initiatives for work-life balance, team development allowance, provident fund.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

Why Join Us?

Tecaudex is an IT company providing solutions to clients globally. As a privately owned company, Tecaudex provides IT Consultancy, Software Design (UI/UX) & Development, Deployment, and Maintenance to the following verticals: Government (Local and Central) and Businesses.

Work on exciting, high-impact projects that reach thousands of users.Be part of an innovative and fast-growing team with a collaborative culture.Friendly work environment.Professional development opportunities and access to the latest design tools.Creative freedom to experiment and push design boundaries.

Job Type: Full-time

Application Question(s):

• Which SEO tools are you most familiar with? (e.g., Google Analytics, Ahrefs)
• This is a full-time (on-site) role in Lahore. Are you willing to commute daily for an on-site role?
• What is your current salary?
• What are your salary expectations?
• Do you have previous SEO experience in a software development/ IT company?

Education:

• Bachelor's (Required)

Experience:

• SEO: 1 year (Preferred)

Work Location: In person