Operations Lead – Fashion

About Us

AMRA is a Canadian startup transforming how North Americans shop Pakistani fashion. Our platform connects style-conscious customers abroad with local fashion experts who know the markets, trends, and hidden gems of Pakistan.

We're now looking for a dynamic, strategic, and hands-on Operations Lead to oversee our on-ground team in Karachi. This is a pivotal leadership role in our early-stage journey — you'll be the operational heartbeat of the business, ensuring every order, every customer interaction, and every vendor relationship runs seamlessly.

If you thrive in fast-paced environments, have deep roots in Pakistan's fashion and retail industry, and can balance big-picture strategy with day-to-day execution, this is your opportunity to shape the future of a growing brand.

What You'll Do

Reporting directly to the Chief Operating Officer, you'll lead and manage all operational aspects of AMRA's Pakistan-based activities. You'll oversee our Fashion Sourcing Specialists, streamline processes, and ensure our customers — many of whom are Pakistanis living abroad — receive an exceptional, trustworthy experience.

Key Responsibilities:

• Lead, mentor, and manage the Fashion Sourcing Specialist team to ensure high performance and accountability.
• Oversee the full order lifecycle — from sourcing and quality control to packaging and dispatch.
• Develop and implement operational strategies to improve efficiency, reduce costs, and enhance customer satisfaction.
• Manage vendor relationships, negotiate terms, and ensure timely procurement of products and materials.
• Stay ahead of local fashion trends, market shifts, and consumer preferences to guide sourcing and marketing strategies.
• Collaborate with marketing to design and execute campaigns that resonate with both local and international audiences.
• Oversee people management, including recruitment, training, and performance reviews.
• Monitor KPIs and prepare regular operational reports for the COO.
• Ensure compliance with company policies, quality standards, and brand guidelines.
• Support content creation by coordinating or participating in short behind-the-scenes videos to showcase our process and build trust with customers.
• Act as a key liaison for international clients, understanding the cultural nuances and preferences of Pakistanis overseas.

What We're Looking For

• Location: Karachi, Pakistan (mandatory)
• Proven leadership experience in fashion, retail, or related industries.
• Strong knowledge of local markets, fashion trends, and vendor networks.
• Exceptional strategic thinking and problem-solving skills.
• Excellent English and Urdu communication skills (written and spoken).
• Experience managing teams and driving operational excellence.
• Strong vendor negotiation and relationship management skills.
• Comfortable working in a startup environment — adaptable, resourceful, and proactive.
• Bonus: Prior experience dealing with international clients, especially Pakistanis living abroad.
• Tech-savvy and confident using digital platforms for operations and communication.

What We Offer

• Competitive salary with performance-based incentives.
• A leadership role with significant influence over company growth and direction.
• Opportunity to work closely with the executive team in a high-impact environment.
• Professional development and career growth opportunities.
• The chance to shape the operational backbone of a fast-growing, innovative startup.

How to Apply

If you're a strategic thinker with a passion for fashion, a proven track record in operations, and the leadership skills to inspire a team, we'd love to hear from you.

Please send your CV along with a short statement on why you're the perfect fit for this role.

Job Types: Full-time, Part-time

Work Location: In person