Brand Storytelling Specialist – Fashion

3 days ago

Karachi, Sindh, Pakistan Al-Razzaq Fibres (Pvt) Limited - SAYA Full time 600,000 - 840,000 per year

Education:- Bachelor's degree in Marketing, Fashion Communication, Media Sciences, English Literature, Journalism, or any relevant creative field.

Experience:- 1–3 years of experience in content creation, storytelling, fashion writing, brand communication, or digital marketing.

(Fresh graduates with exceptional creativity may also be considered.)

Job Description:-

  • Develop and execute brand storytelling strategies that strengthen brand identity and customer engagement.
  • Create engaging narratives for campaigns, collections, product launches, and brand events.
  • Write compelling content for social media, website, catalogues, product descriptions, videos, and ads.
  • Collaborate closely with designers, photographers, videographers, and marketing teams to bring brand stories to life.
  • Craft scripts for reels, fashion videos, behind-the-scenes, trend-based content, and narrative-driven visuals.
  • Ensure brand communication remains consistent, emotional, and audience-driven across all platforms.
  • Conduct research on fashion trends, consumer behaviour, and storytelling techniques for continuous improvement.
  • Build storyboards and content concepts that reflect the brand's vision and seasonal themes.
  • Present creative ideas and story concepts to senior management.
  • Assist in developing brand characters, themes, emotional hooks, and long-term storytelling strategies.
  • Strong command of creative writing, narrative building, and ideation.
  • Ability to create engaging content for Instagram, TikTok, Facebook, YouTube, and Website.
  • Understanding of fashion trends, brand voice, visual aesthetics, and consumer preferences.

Job Type: Full-time

Pay: Rs50, Rs70,000.00 per month

Work Location: On the road

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