Social Media Manager

1 week ago

Karachi, Sindh, Pakistan Proclamation Hub Full time 360,000 - 480,000 per year

Key Responsibilities:

  1. Social Media Management (Instagram, Facebook, Tiktok, YouTube)

  2. Manage daily content and engagement across Instagram, Facebook, Tiktok, and YouTube.

  3. Ensure timely posting, story updates, and interaction with followers via comments, DMs, and tags.

  4. Plan and execute monthly content calendars based on collection drops, campaigns, and trends.

  5. Grid Planning & Visual Consistency

  6. Curate a visually appealing, on-brand Instagram grid tailored to the brand's fashion identity.

  7. Develop layout guides, templates, and visual planning.

  8. Create mood boards for upcoming collections and creative directions.

  9. Competitor & Trend Analysis

  10. Track and analyze content strategies of local and international fashion brands.

  11. Stay updated with fashion trends, styling formats, and digital storytelling.

  12. Share monthly insights and trend reports with recommendations for creative evolution.

  13. Fashion Shoot Conceptualization

  14. Ideate and direct brand shoots, including seasonal collections, lookbooks, campaigns, and product features.

  15. Coordinate styling, model casting, location scouting, and shoot execution.

  16. Ensure brand alignment in all visual content — from high-fashion campaigns to casual BTS.

  17. PR & Influencer Management

  18. Develop and maintain strong relationships with fashion influencers, stylists, bloggers, and media houses.

  19. Organize influencer seeding, PR packages, and collaboration campaigns.

  20. Track influencer engagement, user-generated content, and brand mentions.

  21. Performance Insights & Reporting

  22. Monitor platform analytics for engagement, reach, and follower growth.

  23. Prepare monthly reports to assess content performance and refine strategy.

Skills (Preferred):

  • Basic working knowledge of design tools like Canva, Adobe Photoshop, or Lightroom.

  • Understanding of fashion storytelling, styling aesthetics, and current trends.

  • Strong skills in writing compelling captions and product-focused short-form content.

  • Excellent coordination and team management skills, especially during shoots or events.

Job Type: Full-time

Pay: Rs30, Rs40,000.00 per month

Work Location: In person

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