Social Media Manager

6 days ago

Lahore, Punjab, Pakistan FitMatch Consulting Group Full time 1,200,000 - 3,600,000 per year

Position Title: Social Media Manager

Department: Marketing & Communications

Location: Gulberg- Lahore

Reporting To: Head of Marketing / Director of Communications

Employment Type: Full-Time

Position Overview

The Social Media Manager & Digital Strategist is responsible for developing, implementing, and managing the company's social media and digital marketing strategy to increase brand awareness, enhance engagement, and drive business growth. This role requires a balance of strategic thinking, creative execution, and data-driven decision-making.

Key Responsibilities

  • Strategy & Planning
  • Develop and execute a comprehensive social media and digital strategy aligned with business goals.
  • Identify target audiences and design tailored campaigns to build brand visibility and engagement.
  • Manage annual and quarterly digital marketing calendars.
  • Content & Campaign Management
  • Oversee creation, curation, and scheduling of high-quality content across all platforms (Facebook, Instagram, LinkedIn, X/Twitter, TikTok, YouTube, etc.).
  • Ensure consistent brand voice and messaging across all digital touchpoints.
  • Plan, launch, and optimize paid media campaigns (Meta, LinkedIn, Google, etc.).
  • Analytics & Performance
  • Monitor and analyze campaign performance through tools such as Google Analytics, Meta Business Suite, and LinkedIn Insights.
  • Generate monthly/quarterly reports with actionable insights.
  • Optimize strategies based on performance metrics (ROI, engagement, conversions).
  • Community & Brand Management
  • Manage online communities, respond to customer queries, and handle escalations.
  • Support reputation management and crisis communication across digital platforms.
  • Collaborate with cross-functional teams (Creative, PR, Sales) for integrated campaigns.
  • Innovation & Trends
  • Stay updated with the latest digital marketing trends, tools, and competitor strategies.
  • Recommend innovative approaches to strengthen digital presence.

Qualifications & Skills

  • Bachelor's degree in Marketing, Communications, Business, or related field (Master's preferred).
  • 5+ years of proven experience in social media management and digital strategy.
  • Strong understanding of SEO, SEM, and content marketing.
  • Proficiency with social media management tools (Hootsuite, Sprout Social, Zoho Social, etc.).
  • Expertise in digital advertising platforms (Meta Ads Manager, Google Ads, LinkedIn Campaign Manager).
  • Excellent written and verbal communication skills.
  • Strong leadership, project management, and analytical abilities.
  • Creative thinker with a data-driven approach to decision-making.

Key Competencies

  • Strategic thinking and innovation.
  • Strong analytical and reporting skills.
  • Collaboration and stakeholder management.
  • Ability to thrive in a fast-paced, dynamic environment.

What We Offer

  • Competitive salary and performance-based incentives.
  • Growth opportunities within a dynamic organization.
  • Exposure to international markets and premium brands.
  • A collaborative, innovative, and inclusive work environment.

Job Type: Full-time

Work Location: In person

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