Meta Ads Specialist

2 weeks ago

Karachi, Sindh, Pakistan GT Solutions USA Full time $90,000 - $120,000 per year

We are looking for a highly skilled Meta Ads Specialist to join our growing team. Our company manages multiple brands and clients across various industries, and we are dedicated to running effective, high-performing ad campaigns. As a Meta Ads Specialist, you will be responsible for managing and optimizing Facebook and Instagram ad campaigns to drive conversions, lead generation, and brand awareness.

Key Responsibilities:

  • Campaign Strategy & Planning: Develop and execute advertising strategies on Meta platforms (Facebook & Instagram) based on client objectives and marketing goals.
  • Ad Creation & Optimization: Create compelling ad copies, select high-quality visuals, and manage the design of ads to ensure they are optimized for performance.
  • Audience Targeting & Research: Conduct thorough audience research to target the right demographics, interests, and behaviors. Use custom audiences, lookalike audiences, and remarketing strategies for maximum ROI.
  • Performance Monitoring & Reporting: Continuously monitor and analyze ad performance metrics (CPC, CPM, CTR, ROAS, etc.), providing detailed performance reports and recommendations to improve campaign efficiency.
  • Budget Management: Manage advertising budgets, ensuring that spend is allocated efficiently to meet KPIs and campaign goals.
  • A/B Testing: Implement A/B testing of ad creatives, targeting, and placements to find optimal campaign setups.
  • Collaboration with Design & Content Teams: Work closely with the design and content teams to ensure creatives align with client goals and are optimized for ads.
  • Stay Updated on Industry Trends: Keep up-to-date with the latest trends, platform updates, and best practices within Meta Ads to continuously improve performance.

Qualifications:

  • Proven experience in running and managing Meta (Facebook & Instagram) Ads with a track record of successful campaigns.
  • Expertise in Meta Ads Manager, including campaign setup, optimization, audience building, and reporting.
  • Strong understanding of digital marketing concepts, PPC, and audience targeting.
  • Proficiency in using analytics tools such as Google Analytics, Facebook Pixel, and other ad tracking tools.
  • Strong copywriting skills to create engaging and persuasive ad copy.
  • Experience with budget management and maximizing ROI.
  • Ability to work independently and manage multiple campaigns and clients simultaneously.
  • Excellent communication skills for reporting and explaining results to clients and stakeholders.

Preferred Skills:

  • Experience with additional paid social media platforms (TikTok, LinkedIn, etc.) is a plus.
  • Familiarity with Facebook Pixel and conversion tracking setups.
  • Certification in Meta Blueprint or similar digital marketing certifications.

What We Offer:

  • Working Days: Monday to Friday
  • Shift Timing: 8:00 PM to 5:00 AM
  • Job Type: On-Site, Full-Time Night Shift Job
  • Bonuses: Performance-based
  • Yearly Paid Leaves: 10
  • Leave Encashment: Available
  • Additional Benefits: Basic Salary + Medical Health Card

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