Creative Strategist
5 days ago
Position: Creative Strategist
We are seeking a results-driven F
acebook Ad Strategist
to manage and scale
paid campaigns
for multiple brands. The ideal candidate should have hands-on experience with Facebook Ads Manager, a strong grasp of funnel strategy, and a deep understanding of e-commerce or lead generation campaigns.
Key Responsibilities:
- Develop and execute data-driven Facebook advertising strategies.
- Create and manage ad campaigns across different objectives (Conversions, Traffic, Leads, etc.).
- Perform audience research, A/B testing, and optimization to improve ROAS.
- Analyze performance metrics, generate reports, and make data-backed recommendations.
- Collaborate with creative teams to align ad copies, visuals, and landing pages with campaign goals.
- Stay up to date with the latest platform updates and advertising best practices.
Requirements:
- Minimum 2+ years of experience in Facebook Ads, preferably in a digital marketing agency.
- Proven track record of running successful e-commerce or lead-gen campaigns.
- Strong understanding of pixel setup, custom conversions, lookalike audiences, and retargeting.
- Analytical mindset with experience using tools like Google Analytics, Meta Ads Manager, etc.
- Excellent communication and reporting skills.
Location:
Onsite – Gulshan-e-Iqbal block 10, Karachi
Salary:
Market Competitive
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