Digital Marketing Specialist

3 days ago

Islamabad, Islamabad, Pakistan Dynamics 360 - Microsoft Dynamics Partner Full time 800,000 - 1,200,000 per year

Key Responsibilities

  • Plan, execute, and optimize digital marketing campaigns across social, search, and email channels.
  • Run and manage
    campaigns
    (Google Ads, LinkedIn, Meta) with a strong focus on ROI.
  • Leverage
    AI-powered marketing tools
    to personalize campaigns and improve efficiency.
  • Conduct
    SEO activities
    (on-page, off-page, keyword research, competitor analysis).
  • Create and manage content strategies including blogs, newsletters, and case studies.
  • Align campaigns with business goals in collaboration with sales and leadership teams.
  • Track and analyze campaign performance to derive actionable insights.
  • Support
    event marketing campaigns
    (GITEX, Web Summit, etc.) and outreach activities.

Requirements

  • Bachelor's degree in Marketing, Business, IT, or a related field.
  • 2+ years of proven experience in digital marketing (preferably in the IT or SaaS industry).
  • Hands-on experience with
    SEO, SEM, and paid advertising
    .
  • Proficiency with
    marketing automation tools
    .
  • Familiarity with
    AI-driven content or ad optimization tools
  • Strong understanding of analytics
  • Excellent communication, analytical thinking, and creativity.

Preferred Candidate

  • Based in
    Islamabad or Rawalpindi
    .
  • Results-driven, proactive, and eager to experiment with new ideas.
  • Familiar with the
    Microsoft Dynamics 365 ecosystem
    (a plus).

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