Digital Marketing Specialist

Company Overview:

When it comes to IT solution providers, there are a lot of choices. But when it comes to providers with innovative and differentiating end-to-end service offerings, there's really only one: Zones – First Choice for IT.TM     

Zones is a Global Solution Provider of end-to-end IT solutions with an unmatched supply chain. Positioned to be the IT partner you need, Zones, a Minority Business Enterprise (MBE) in business for over 35 years, specializes in Digital Workplace, Cloud & Data Center, Networking, Security, and Managed/Professional/Staffing services. Operating in more than 120 countries, leveraging a robust portfolio, and utilizing the highest certification levels from key partners, including Microsoft, Apple, Cisco, Lenovo, Adobe, and more, Zones has mastered the science of building digital infrastructures that change the way business does business ensuring whatever they need, they can Consider IT Done. Follow Zones, LLC on Twitter @Zones, and LinkedIn and Facebook.   

Position Overview:

Digital Marketing Specialist will be accountable for sourcing the right product at the right time, in the right quantity, and at the right cost by effectively leading cross-functional sourcing teams across domains, including Hardware, Software, Cost & Availability, and the Pricing Desk.

What you'll do as a Digital Marketing Specialist:

Employees employed in the role of Digital Marketing Specialist shall be required to apply their independent minds and demonstrate intellectual abilities in their decision-making.

The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Key Responsibilities

• Plan, execute, and optimize Google Ads campaigns to drive high-quality traffic and leads.
• Conduct keyword research using SEMrush and other tools to identify ranking opportunities and content gaps.
• Analyze website performance data to identify issues related to traffic, engagement, and conversions — and propose actionable solutions.
• Collaborate with web, content, and creative teams to optimize on-page SEO and landing page performance.
• Monitor and report on digital marketing metrics, including CTR, CPC, conversion rates, and keyword rankings.
• Manage SEO/SEM strategies to support brand visibility and lead generation across digital platforms.
• Stay updated on Google Ads, analytics, and SEO trends to ensure continuous improvement of campaign results.
• Support content optimization efforts for blogs, landing pages, and key web assets to align with SEO best practices.
• Assist in developing and testing new website features or content layouts to enhance user experience.

Qualifications & Skills

• Bachelor's or Master's degree in Marketing, Business Administration, or a related field (MBA preferred).
• 2–4 years of experience in digital marketing with a focus on Google Ads and SEO.
• Proficiency in SEMrush, Google Ads, and Google Analytics (GA4) is essential.
• Strong understanding of keyword strategy, ad optimization, and performance tracking.
• Experience identifying and fixing website performance gaps (UX, SEO, content relevance, or technical visibility).
• Knowledge of headless CMS or web content management systems (e.g., HubSpot, Bynder, or similar).
• Google Ads Certification preferred.
• Excellent analytical, problem-solving, and communication skills.
• Ability to work cross-functionally in a hybrid team environment.

Zones offers a comprehensive Benefits package

At Zones, we are committed to fostering an inclusive and diverse workplace where every team member is valued and supported. We offer life insurance, optional health insurance, EOBI, and a voluntary pension scheme in line with Company policy. Employees also enjoy additional perks such as Complimentary meals, and access to our in-house gym.

We take pride in being an equal opportunity employer and remain dedicated to maintaining a workplace free from discrimination of any kind. If you are passionate about driving innovation in IT, sales, engineering, or operations, Zones provides a dynamic and collaborative environment to help you grow your career.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.

Shift Timings: 9:00 PM to 6:00 AM (Pakistan Time)