Social Media Handler

2 weeks ago

Lahore, Punjab, Pakistan Dr Zarqa Clinic Full time 1,080,000 - 2,400,000 per year

Social Media Management

· Plan, create, schedule, and post content across all platforms:

Instagram, Facebook, TikTok, YouTube, YouTube Shorts, Threads, and LinkedIn

· Develop and manage a monthly content calendar

· Curate content that reflects the clinic's luxury aesthetic and treatment offerings

· Engage with followers via DMs, comments, and story interactions

· Collaborate with the clinic team for real-time content (behind-the-scenes, treatments, testimonials)

· Stay updated with beauty/aesthetic trends and platform algorithm changes

Meta & Google Ads

· Create and manage paid ad campaigns via Meta Ads Manager (Instagram & Facebook) and Google Ads

· Define ad objectives, audiences, and placements to drive bookings and awareness

· Monitor campaign performance and optimize for best results (CPC, ROAS, CTR, CPL)

· Prepare monthly reports on campaign performance and growth metrics

Strategy & Analytics

· Conduct competitor and audience analysis to inform strategy

· Analyze content and ad performance using Meta Insights, Google Analytics, and other tools

· Suggest improvements based on performance data

Job Type: Full-time

Pay: Rs45, Rs100,000.00 per month

Application Question(s):

  • • 2+ years of experience in social media marketing and paid advertising
  • Proven ability to manage Instagram, Facebook, TikTok, and YouTube professionally
  • Experience running Meta Ads (Traffic, Engagement, Conversion, Lead Generation)
  • Experience managing Google Ads (Search, Display, Retargeting)
  • Strong knowledge of content trends in the beauty, aesthetic, or wellness industry
  • Proficiency in basic design tools like Canva (Adobe Suite is a plus)
  • Excellent English writing, captioning, and storytelling skills

Education:

  • Bachelor's (Preferred)

Experience:

  • social media marketing and paid advertising: 2 years (Preferred)

Work Location: In person

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