Brand Lead

12 hours ago

Karachi, Sindh, Pakistan InvenTel Full time 120,000 - 240,000 per year

Job Title: Brand Lead

Location: Remote

Language: English

Working Days: Monday through Friday

Working Hours: Eastern Standard Time (EST): 8:30 AM – 5:30 PM

Goal: Own the brand strategy, performance, and client relationship.

Strategy & Vision

  • Create, develop, and oversee the overall marketing strategy for the brand
  • Define the brand's goals, messaging, and KPIs
  • Conduct market and competitor analysis to identify opportunities, threats, and differentiation strategies
  • Identify new growth opportunities and competitive advantages for the brand
  • Create content strategies in line with the brand's overall vision, values, and goals
  • Adjust strategies in response to changing market dynamics or performance data
  • Use data-driven insights to inform future strategies and optimize brand performance
  • Ensure all departmental strategies align with the brand vision

Cross-Department Alignment

  • Guide departments on brand tone, objectives, and creative direction
  • Approve or provide feedback on major campaign concepts, messaging, or creative ideas

Performance & Reporting

  • Review weekly/monthly performance reports from each department lead
  • Consolidate and present brand-level performance insights to leadership and client

Communication

  • Communicate key updates, approvals, and decisions to the Client, Project Manager, and Department Leads
  • Build strong relationships with clients and key stakeholders to align expectations and ensure strategic coherence
  • Serve as the main strategic partner to the client, offering thought leadership and proactive recommendations

Additional Responsibilities

  • Collaborate closely with the dedicated Project Manager who assists in overseeing agency teams and requirements, ensuring timely project delivery and quality standards
  • Serve as the final approver on all brand assets, communications, and campaigns to maintain consistent brand integrity and compliance
  • Lead analysis of market trends and consumer insights to refine strategic approaches
  • Manage the brand budget and prioritize marketing investments
  • Represent the brand externally during key events and stakeholder interactions
  • Mentor junior team members to foster brand consistency and professional development

Skills and Qualifications

  • Excellent verbal and written communication skills in English
  • 3–5 years' experience in brand management or marketing, ideally with international or cross-regional team experience
  • Proven track record of developing and executing successful brand campaigns
  • Strong leadership, communication, analytical, and strategic planning skills
  • Strong strategic thinking and ability to translate insights into impactful brand initiatives
  • Proven ability to collaborate cross-functionally and manage external agencies
  • Track record of effectively managing and developing high-performing teams
  • Proficiency with marketing tools and platforms (e.g., Google Analytics, social media management)
  • Proficiency in ClickUp project management software

Job Type: Full-time

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