Brand Manager

3 days ago

Karachi, Sindh, Pakistan Shan Foods Private Limited Full time 1,200,000 - 3,600,000 per year

Get to know us

At Shan Foods, we get it - food isn't just fuel, it's connection, culture, and convenience. As a global food brand, we're bringing real flavor to kitchens worldwide and making meals simpler, tastier, and more fun. We're more than just spices - we're a team of creators, learners, and doers. At Shan, you'll grow, evolve and help shape what the future of food looks & tastes like.

Shan Foods is a global equal opportunity employer, offering top of the line compensation & benefits, an inclusive working environment and avenues for growth. We believe in growing together and constantly learning from everyone around us. Our people are not only driving the business, they are all contributing towards the growth of the food industry worldwide.

Let's give you a quick sneak peek into the life of a Brand Manager

As a Brand Manager for our international marketing function, you will identify opportunities, plan, develop and direct the marketing efforts for the assigned Brands & Markets in line with the marketing strategy presented and approved. You will be responsible to manage the top and bottom line of assigned brand & market portfolio.

Location

Karachi

Things you will be doing as a Brand Manager

  • Lead the thinking process of Marketing & Business Plans to ensure development of creative consumer driven plans that will generate profitable volume growth for the Business
  • Lead IPM (Innovation Process Meeting) Process to meet Consumer plus Business feasibility-based NPDs
  • Manage Innovation Projects with agility and proficiency to deliver OTIF launches
  • Develop consumption occasions for the brand in order to drive frequency and consumption for the brand
  • Develop marketing plans for respective regions in line with consumer & shopper insights and shortlisting relevant platforms for the TG in most efficient manner
  • Manage demand & forecast numbers for brand, managing financial budgets to land at desired NC & PAT and drive topline and NSV achievement
  • Develop integrated marketing programs that leverage key brand concepts to differentiate the brand from the competition
  • Report Primary and Secondary Sales Analysis to on a monthly basis in order to gain relevant insights and take actions accordingly
  • Collaborate with relevant stakeholders including International Business Unit sales team to drive business growth
  • Maintain Pricing Grids and Competitive Grids and report them
  • Maintain Tracking of Gross Margins, COGs and Profitability on a monthly basis, ensure close follow-up of spending and control of budgets
  • Lead team to plan and execute marketing campaigns and strategies including Online campaigns, web site, use of digital/social media/ ATL BTL as per budgets and timelines
  • Track and evaluate the impact of strategies and campaigns, ensuring timely reporting

What are we looking for in you?

  • BBA/MBA
  • Minimum 4-6 years of marketing experience ideally in FMCG
  • Strategic Marketing Approach & financial acumen
  • Project Management
  • Consumer and Customer Insight
  • Market Understanding and Marketing Frameworks
  • Stakeholder management
  • Initiative & Drive
  • Strong Interpersonal & Communication skills
  • Creativity
  • Strong Negotiation skills

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