B2B Marketer

12 hours ago

Lahore, Punjab, Pakistan HR POD Careers Full time 70,000 - 120,000 per year

Requirements:

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 3+ years of hands-on experience in B2B marketing, preferably with nonprofits, community-focused organizations, or government projects.
  • Proven ability to develop and execute targeted B2B marketing strategies.
  • Expertise in managing and growing LinkedIn and Instagram profiles with consistent, engaging content.
  • Strong experience in creating case studies and showcasing client success stories.
  • Skilled in designing and managing outreach funnels to generate and nurture qualified leads.
  • Knowledge of government and institutional grant applications and project submissions.
  • Excellent communication, project management, and stakeholder engagement skills.
  • Analytical mindset with the ability to measure performance, optimize campaigns, and scale results.

Responsibilities:

  • Define and implement a clear B2B marketing strategy tailored to the companys target segments (nonprofits, arts & culture orgs, community-focused groups, and government projects).
  • Build and optimize the Companys LinkedIn profile; develop and publish consistent, high-quality content that grows a relevant follower base.
  • Establish and manage an Instagram profile with aligned messaging and engagement strategy.
  • Develop 56 impactful case studies highlighting the companys client successes; publish on website and share through LinkedIn/other channels.
  • Design and activate an outreach funnel for prospective clients, with a parallel track for identifying and pursuing government grants and project opportunities.
  • Shift focus to driving qualified leads and nurturing prospects.
  • Book new client calls with prospective organizations.
  • Apply to government and institutional projects/grants in the companys focus areas.
  • Assess effectiveness of strategy, content, and funnel; recommend refinements for Month 4+ scaling.

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