Ads Intern

2 weeks ago

Rawalpindi, Punjab, Pakistan Trickle Up Full time 900,000 - 1,200,000 per year

Trickle Up is looking for a Ads Intern to help amplify our ads department.

In this role, you'll go beyond just running ads. You'll be at the center of our data-driven, impact-focused marketing strategy, developing and optimizing campaigns that tell real human stories and drive real results.

If you're someone who doesn't just "know" Google Ads and Meta Ads but knows how to connect data across platforms using Google Tag Manager, Google Analytics, and conversion APIs, this role is made for you.

Responsibilities
  • Plan, launch, and optimize paid media campaigns across Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn.
  • Build and manage Google Tag Manager (GTM) containers and implement event tracking to connect user behavior with campaign outcomes.
  • Ensure seamless data integration between Google Ads, Meta Ads, and Google Analytics (GA4) for accurate full-funnel reporting.
  • Produce and test ad creatives (copy + visuals) that reflect Trickle Up's mission and storytelling approach.
  • Use A/B testing frameworks to improve ad performance continuously.
  • Analyse campaign performance data to uncover trends, insights, and budget optimization opportunities.
  • Collaborate with marketing and content teams to align advertising with broader campaigns.
  • Stay up to date with nonprofit advertising trends, platform updates, and data privacy regulations.
Requirements
  • Familiarity with Google Ads, Meta Ads, and (ideally) LinkedIn Ads.
  • Basic knowledge of Google Tag Manager and Google Analytics (GA4).
  • Strong analytical mindset with interest in data-driven decision making.
  • Creative skills in writing ad copy and/or designing visuals a plus.
  • Detail-oriented, curious, and eager to learn the latest in digital advertising.
  • Passion for nonprofit or mission-driven work is strongly preferred.
Benefits

  • 5-day work week (weekends off)

  • Professional development opportunities

  • Collaborative, growth-focused work environment

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