
Meta Ads
6 days ago
Type: Full-Time | Hybrid / Remote Option Available
About the Role
We are looking for a results-driven and creative Meta Ads & PPC Expert (Female) to join our growing digital marketing team. The ideal candidate will lead the planning, execution, and optimization of Meta (Facebook & Instagram) and Google Ads campaigns to boost traffic, conversions, and ROI.
Key Responsibilities
- Strategize, launch, and manage paid campaigns on Meta platforms (Facebook, Instagram) and Google Ads
- Conduct keyword research, audience segmentation, and competitor analysis to identify growth opportunities
- Perform A/B testing to optimize ad creatives and landing pages for maximum conversions
- Track, measure, and report daily campaign performance; adjust strategies for continuous improvement
- Collaborate with the creative and content teams to produce engaging ad visuals and copy
- Prepare weekly and monthly reports highlighting campaign performance and insights
- Stay updated with the latest digital marketing trends, algorithm updates, and PPC best practices
Requirements
- 2+ years of proven experience managing Meta Ads and PPC campaigns
- Expertise in Meta Business Suite, Facebook Ads Manager, Google Ads, and Google Analytics
- Strong understanding of retargeting, lead generation, and conversion tracking
- Analytical mindset with the ability to interpret campaign data for actionable insights
- Creative thinker with strong attention to detail
- Excellent communication and teamwork skills
- Bachelor's degree in Marketing, Business, or a related field (preferred)
Preferred Qualifications
- Hands-on experience with Shopify, WordPress, or other e-commerce platforms
- Familiarity with tools like SEMrush, Ahrefs, Canva, or Figma
- Google Ads and Meta Blueprint certifications (a plus)
What We Offer
- Competitive salary starting at PKR 80,000+ (negotiable based on experience)
- Performance-based bonuses
- Flexible working hours with hybrid or remote options
- Supportive and growth-oriented environment
- Professional development opportunities and upskilling support
Job Type: Full-time
Pay: Rs75, Rs80,000.00 per month
Work Location: In person
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