Senior Meta Ad Specialist

2 days ago

Lahore, Punjab, Pakistan Bridgeway Solution Full time

Job Title: Senior Meta Ads Specialist

Location: Remote

Overview:

Our client an EU based company is seeking a Senior Meta ads Specialist to lead the development and optimization of Meta and Instagram Ads campaigns focused on performance and growth. The ideal candidate will be a strategic, results-driven professional with extensive experience managing large-scale accounts, utilizing data-driven insights to drive results, and collaborating effectively with cross-functional teams.

Key Responsibilities:

  • Meta Ads Strategy & Execution: Create and execute tailored Meta Ads campaigns aligned with client goals, audiences, and KPIs.
  • Campaign Management & Optimization: Oversee campaign setup, monitoring, and optimization to maximize ROI by improving CTR, CPC, and conversion rates.
  • Budget & Performance Tracking: Manage campaign budgets, set bidding strategies, and track performance to meet client objectives.
  • Audience Targeting & Keyword Research: Conduct audience research and keyword analysis for precise targeting and effective content strategies.
  • Creative Ad Copywriting: Develop engaging, persuasive ad copy to drive audience engagement.
  • Client & Team Collaboration: Work with clients to understand needs, provide performance updates, and collaborate with internal teams to align campaigns.
  • Industry Trends: Stay updated on Meta Ads trends, platform changes, and best practices to ensure cutting-edge campaigns.
  • Tracking & Performance Assessment: Ensure proper setup and functioning of conversion tracking to evaluate campaign success.
  • Data-Driven Decisions: Use data insights to refine ad creatives, targeting, and optimization strategies.

Required Skills and Experience:

  • 4+ years of experience managing high-spend Meta Ads campaigns, particularly for e-commerce.
  • Able to manage a monthly budget of $350,000.
  • Proficient in Meta Ads Manager, including ad creation, targeting, and optimization.
  • Strong data analysis skills to make data-driven decisions and optimize performance.
  • Skilled in copywriting and content creation, with experience using Canva for simple designs.
  • Client-focused, with excellent communication and the ability to adapt strategies to meet diverse needs.
  • Strong problem-solving skills and a proactive approach to campaign optimization.
  • Experienced with managing large budgets and maximizing ROI.
  • Familiar with ChatGPT & custom GPT for content and campaign management.
  • Committed to continuous improvement through feedback and self-reflection.

Working Hours:

Monday to Friday, from 12:00 PM to 8:00 PM (local time).

Benefits:

Health insurance coverage.

Provident fund

Competitive salary based on experience.

Job Type: Full-time

Pay: From Rs225,000.00 per month

Work Location: In person

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