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Assistant Marketing Manager
2 weeks ago
Company Description
TUV Austria Bureau of Inspection & Certification (Pvt.) Ltd, headquartered in Vienna, Austria, is a global leader in certification and inspection services. Accredited to offer independent 3rd party registration and certification services across various international ISO standards, TUV Austria also provides technical inspection services, project management, and construction supervision to industries such as oil & gas, construction, and power. Previously known as Moody International (Pvt.) Ltd, the company's clientele in Pakistan includes over 1500 clients including well-known firms like BP, Shell, and ENGRO Fertilizer. With a strict adherence to Quality and HSE, the company prioritizes ethical practices and safety in all its operations.
Role Description
This is a full-time, on-site role for a Marketing Manager based in Lahore. The Marketing Manager will be responsible for developing and implementing marketing strategies, managing campaigns to drive brand awareness, conducting market research, coordinating with the sales team, creating marketing content, and managing digital marketing efforts. Additional responsibilities include tracking the performance of marketing campaigns, analyzing consumer behavior, and preparing reports to present to the senior management team.
- Responsible to develop & implement marketing plans both short term and long term to achieve corporate goals.
- Conceptualize artwork for company marketing material / activities/ branding.
- Responsible for continuous monitoring of outcomes of marketing activities and take corrective and preventive measures to get desired results.
- Develop creative briefs, lead content creation and plan for digital (including social) media, traditional & non-traditional marketing content, and other tactical activities that support the marketing plan.
- Lead development of creative material that support each marketing campaign in conjunction with creative partners and agencies.
- Develop and manage timelines that keep marketing calendar creation, campaigns and all related activities well organized and on time.
- Develop, manage and track marketing budgets, timelines and processes from kick-off to execution.
- Establish and maintain processes to ensure effective and timely development and execution of programs within defined budget.
- Present marketing strategies and execution details to management.
- Assist with marketing communications to operations (and other departments) to ensure optimum execution of marketing programs.
- Take a lead role in helping generate sales leads through social media campaigns and other platforms.
- You will organize, plan and arrange corporate dinners where both potential clients and company's Blue Chip clients shall be invited.
- To organize, plan and arrange sales and marketing group meetings to discuss the sales progress and to evaluate how marketing can become a better partner in assisting sales executions.
- Identify suitable avenues/events for sponsorships & Employer Branding at Job fairs etc. etc.
- Conceptualize & prepare marketing material such as brochures, greeting cards, souvenirs, standard memoranda, advertisement material etc. etc.
- Responsible for digital marketing activities such as google ad words, Social Media Management (Facebook, Twitter, LinkedIn etc.), TUV Austria website management, and handling of all relevant tools.
- Networking with individuals on LinkedIn & other corporate events organized / sponsored by the company.
- To assist management in developing and implementing marketing strategy of existing and new upcoming service lines.
- Track and measure SEO and Google Analytics metrics and provide reports
- Research and forecast future sales and performance trends
- Research competitors and provide suggestions for improvement
- Keep abreast with industry and market trends and best practices
- Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns
- Coordinate and negotiate with the vendors to execute various Corporate events/campaigns/trainings.
- Follow the timelines provided by the LM to achieve the Marketing goals and objectives of the year.
- Thorough review and proof read all artwork before publishing / printing.
- Training Courses: Liaison with the BUHs to develop online training course material.
- Maintain inventory record for all marketing material.
- Identify suitable avenues/events for sponsorships & Employer Branding at Job fairs etc. etc.
- Social Media Management (Facebook, X, Instagram, LinkedIn etc.)
- Developing and managing the marketing department's budget.
- Promoting our brand at trade shows and major industry-related events.
Qualifications
- Strong experience in developing and implementing marketing strategies
- Proficiency in digital marketing, social media marketing, and content creation
- Experience in market research, consumer behavior analysis, and report preparation
- Excellent communication and presentation skills
- Ability to coordinate effectively with cross-functional teams
- Bachelor's degree in Marketing, Business Administration, or a related field
- Experience in the certification and inspection industry is a plus
