Manager - Omnichannel Analytics & Insights

Job Title: Omnichannel Analytics & Insights Manager
Location: NCR / Pune / Bangalore / Hyderabad
Department: Omnichannel Center of Excellence
Employment Type: Full-Time

Role Overview

We are seeking a seasoned Omnichannel Analytics & Insights Manager to lead the evaluation and optimization of omnichannel campaigns for U.S. pharmaceutical prescription, OTC, and consumer brands.

This role blends advanced analytics with strategic marketing expertise, requiring strong knowledge of media performance, customer behavior, and omnichannel strategy. You will influence stakeholders to drive ROI, engagement, and brand impact by leveraging insights to optimize live campaigns and enable data-driven decisions across channels and segments.

Key Responsibilities

• Lead customer-facing analytics engagements, managing stakeholder relationships and ensuring alignment with strategic goals.
• Conduct periodic brand-specific campaign performance reviews to assess execution, identify high/low-performing tactics, and guide optimization decisions.
• Collaborate with marketing operations, media partners, and cross-functional teams to implement learnings and optimize future campaigns.
• Apply advanced methodologies to assess campaign performance across digital, field, and media channels.
• Challenge conventional approaches and recommend innovative, data-driven strategies.
• Translate complex data into clear, actionable insights and compelling narratives for marketing and business leaders.
• Oversee teams responsible for KPI dashboards, topline reports, and behavioral insights summaries
• Enforce best practices in analytics programming, documentation, and system management.
• Identify opportunities for continuous improvement in campaign ROI and spend efficiency.
• Mentor and develop data analysts while driving the adoption of standardized analytics practices and processes across the organization.
• Oversee and manage relationships with third-party vendors and agencies to ensure quality, consistency, and alignment of data and analytics deliverables.

Campaign Optimization & Experimentation

• Design campaign experimentation plans and learning agendas including A/B tests, Test-Control frameworks etc.
• Derive behavioral insights from engagement data across HCP and DTC channels.
• Apply dynamic segmentation, website utilization reviews, and spend efficiency analysis.
• Translate performance insights into actionable recommendations and coordinate implementation with marketing teams and agency partners.

Required Skills & Qualifications

• Bachelor's or master's degree in marketing or supported by relevant experience.
• Minimum of 5+ years of experience in marketing analytics, with a strong focus on omnichannel strategy.
• Strong experience in analyzing and optimizing U.S. pharmaceutical prescription drug marketing through non-personalized, multichannel and omnichannel campaigns.
• Proven ability to lead analytics engagements and influence senior stakeholders.
• Strong understanding of customer journey analytics, media performance, and behavioral segmentation.
• Excellent communication and presentation skills with the ability to drive strategic conversations.
• Strong problem-solving skills, business acumen, and a passion for innovation.
• Ability to guide teams leveraging SQL, Python, R, and cloud-based analytics platforms to support campaign measurement and analysis.
• Familiarity with data generated from US based media platforms including Meta, TikTok, LinkedIn, X, Doximity etc.
• Experience building reports and deriving insights from web and email analytics tools such as Google Analytics, Adobe Analytics, Salesforce Marketing Cloud, Looker Studio etc.
• Experience in any one of the tag management and content measurement tools such as Google Tag Manager (GTM), Adobe Experience Platform Launch, and Tealium.
• Working knowledge of major Customer Data Platforms (CDPs) like Salesforce CDP / Data Cloud, Telium, Redpoint etc. to enable unified audience tracking, dynamic segmentation, and personalized campaign optimization.
• Awareness of pharma regulatory and compliance requirements (HIPAA, GDPR, MLR review processes) in marketing analytics.

Preferred Experience

• Prior experience supporting pharmaceutical brands (either in marketing, analytics, or agency roles).
• Experience in U.S. pharmaceutical marketing analytics with exposure to multiple therapeutic areas.
• Familiarity with regulatory and compliance processes (HIPAA, GDPR, and MLR review) in marketing analytics.
• Proven ability to partner effectively with media agencies and third-party analytics vendors.
• Exposure to advanced omnichannel measurement frameworks (e.g., attribution modeling, media mix modeling) beyond standard A/B testing.
• Hands-on familiarity with social media listening and analytics platforms (e.g., Sprinklr, Brandwatch) to generate insights from HCP and DTC engagement data.