Senior Copywriter

1 week ago

Karachi, Sindh, Pakistan Careem Full time 1,200,000 - 3,000,000 per year

Careem is building the Everything App for the greater Middle East — making it easy to move around, order food and groceries, manage payments, and more. Our purpose is simple: to simplify and improve people's lives and build an awesome organisation that inspires.
Since 2012, Careem has enabled earnings for over 2.5 million Captains, simplified the lives of more than 70 million customers, and built a platform where the region's best talent and entrepreneurs thrive. We operate in 70+ cities across 10 countries, from Morocco to Pakistan.

We're now entering our next chapter — one powered by AI. We're looking for AI talent: curious problem-solvers who know how to apply AI to build tools, automate workflows, and create real impact. Whether it's streamlining operations, enhancing customer experience, or reimagining internal systems — we want people who can make Careem work smarter and move faster.

About the team

The Design team at Careem crafts user experiences that are simple, intuitive, and delightful. As part of our interdisciplinary group of designers, researchers, writers, and brand experts, you will play a crucial role in shaping how millions of users across the region engage with the Careem app. The team is now building an in-house content marketing team to support copy needs across all verticals, reducing reliance on external vendors and Studio X.

About the role

We are looking for a talented and versatile Senior Copywriter (English) to join our Product Design team. You will play a key role in shaping and delivering content across marketing and product surfaces—including push notes, CRM campaigns, and in-app banners. You will also help refine Careem's tone of voice across digital experiences and campaigns.

What you'll do:

  • Write persuasive, concise, and brand-aligned copy for marketing and product use cases
  • Collaborate with designers, PMs, marketers, and engineers to deliver cohesive content experiences
  • Lead efforts in copy reviews, content QA, and refinement for product and campaign rollouts
  • Contribute to building scalable content systems and guidelines
  • Adapt content rapidly to shifting business needs across verticals like Q-commerce, ride-hailing, and food

What we're looking for:

  • 2–4 years of experience in UX writing or digital copywriting, ideally with e-commerce or Q-commerce apps
  • Mastery of English grammar, tone, and brevity
  • Portfolio showcasing product-facing content, especially app interfaces and CRM work
  • Ability to work in fast-paced environments with rapid turnaround needs
  • Experience with CRM platforms, push notifications, and banner content
  • Nice-to-have: Familiarity with Figma or design collaboration tools

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