Outbound Marketing Specialist

2 weeks ago

Lahore, Punjab, Pakistan MTP (Mayfair Technology Partners) Full time

Key Responsibilities

  • Develop and implement outbound marketing campaigns across multiple channels (email, LinkedIn, cold calls, etc.).
  • Identify and target potential clients through research, segmentation, and outreach strategies.
  • Collaborate with sales and marketing teams to generate qualified leads and optimize conversion rates.
  • Manage marketing databases and ensure high-quality prospect lists through data enrichment and segmentation.
  • Execute personalized outreach campaigns using CRM and marketing automation tools (e.g., HubSpot, Salesforce, Zoho, Mailchimp).
  • Monitor and analyze campaign performance metrics to improve ROI and conversion efficiency.
  • Create engaging marketing content such as outreach scripts, email templates, and follow-up sequences.
  • Maintain consistent brand messaging and ensure alignment with the company's overall marketing strategy.
  • Stay updated with outbound marketing trends, tools, and best practices.

Requirements

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 4–5 years of experience in outbound or B2B marketing, lead generation, or demand generation roles.
  • Proven experience with CRM and marketing automation platforms (HubSpot, Salesforce, or similar).
  • Strong understanding of lead scoring, campaign analytics, and conversion tracking.
  • Excellent communication and persuasive writing skills.
  • Analytical mindset with the ability to interpret campaign data and optimize performance.
  • Experience working in SaaS, software services, or digital marketing industries will be a plus.

Job Type: Full-time

Pay: From Rs150,000.00 per month

Education:

  • Bachelor's (Preferred)

Experience:

  • Lead Generation: 4 years (Required)
  • B2B Marketing: 4 years (Required)
  • Email Marketing: 4 years (Required)
  • LinkedIn Outreach: 4 years (Required)

Location:

  • Lahore (Required)

Work Location: In person

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