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Meta Ads Expert

2 weeks ago


Faisalabad, Punjab, Pakistan Nutrifactor Laboratories Full time $60,000 - $80,000 per year

Nutrifactor Laboratories (Pvt) Ltd. is looking for a results-driven Meta Ads Expert to lead Meta (Facebook/Instagram) campaigns for our growing E commerce brand. The ideal candidate has experience in paid social advertising, with a strong focus on ROAS, targeting strategy, and creative collaboration. Be part of an innovative team and help us grow through data-backed decisions and compelling ad strategies.

Eligibility Criteria:

Bachelor's degree or higher, 2 to 3 years of experience in a relevant field

Responsibilities:

  • Set up, manage, and optimize Facebook and Instagram ad campaigns, including audience targeting, ad creatives, placements, budget allocation, and bid strategies
  • Monitor and report on campaign performance with a focus on ROAS, CPM, CPC, CTR, and conversions
  • Stay up-to-date with Meta Ads platform updates, algorithm changes, and industry best practices
  • Collaborate with the creative and content teams to develop high-converting ad creatives and landing pages
  • Maintain deep knowledge of Facebook Business Manager, Ads Manager, and Pixel tracking
  • Work closely with other internal teams to align campaigns with broader digital marketing goals
  • Explore and test new channels, placements (e.g., Reels, Stories), and campaign types (e.g., Advantage campaigns) for growth

Requirements
  • Proficiency in Facebook Business Manager and Ads Manager
  • Experience managing ad campaigns for eCommerce brands or direct-to-consumer businesses
  • Understanding of funnel strategy, customer journey, and CRO (conversion rate optimization)
  • Creative mindset with the ability to collaborate on ad copy, creatives, and video content

Benefits
  • Opportunity to work for a leading health and wellness brand
  • Dynamic and fast-paced work environment
  • Opportunity to learn and grow your career