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Meta Ads Expert
2 weeks ago
Nutrifactor Laboratories (Pvt) Ltd. is looking for a results-driven Meta Ads Expert to lead Meta (Facebook/Instagram) campaigns for our growing E commerce brand. The ideal candidate has experience in paid social advertising, with a strong focus on ROAS, targeting strategy, and creative collaboration. Be part of an innovative team and help us grow through data-backed decisions and compelling ad strategies.
Eligibility Criteria:
Bachelor's degree or higher, 2 to 3 years of experience in a relevant field
Responsibilities:
- Set up, manage, and optimize Facebook and Instagram ad campaigns, including audience targeting, ad creatives, placements, budget allocation, and bid strategies
- Monitor and report on campaign performance with a focus on ROAS, CPM, CPC, CTR, and conversions
- Stay up-to-date with Meta Ads platform updates, algorithm changes, and industry best practices
- Collaborate with the creative and content teams to develop high-converting ad creatives and landing pages
- Maintain deep knowledge of Facebook Business Manager, Ads Manager, and Pixel tracking
- Work closely with other internal teams to align campaigns with broader digital marketing goals
- Explore and test new channels, placements (e.g., Reels, Stories), and campaign types (e.g., Advantage campaigns) for growth
Requirements
- Proficiency in Facebook Business Manager and Ads Manager
- Experience managing ad campaigns for eCommerce brands or direct-to-consumer businesses
- Understanding of funnel strategy, customer journey, and CRO (conversion rate optimization)
- Creative mindset with the ability to collaborate on ad copy, creatives, and video content
Benefits
- Opportunity to work for a leading health and wellness brand
- Dynamic and fast-paced work environment
- Opportunity to learn and grow your career