Senior Social Media Marketer

1 day ago

Islamabad, Islamabad, Pakistan Red Star Technologies Pvt. Ltd. Full time 1,080,000 - 1,440,000 per year

We are seeking a creative and strategic Senior Social Media Marketer to manage and grow our social media presence across multiple platforms. The ideal candidate will have 2–3 years of hands-on experience in social media marketing, with proven expertise in creating campaigns that drive engagement, awareness, and conversions.

Key Responsibilities:

  • Develop and execute social media strategies aligned with business goals.
  • Plan and manage content calendars for platforms such as Facebook, Instagram, LinkedIn, Twitter, and TikTok.
  • Creating the engaging content (posts, stories, reels, videos) in collaboration with designers and copywriters.
  • Manage paid ad campaigns across social platforms, including budget allocation and performance tracking.
  • Monitor analytics and prepare performance reports with insights and recommendations.
  • Track industry trends, competitor activity, and emerging social media tools.
  • Engage with online communities, respond to queries, and manage brand reputation.
  • Collaborate with marketing, design, and product teams to ensure brand consistency.
  • Mentor junior team members and provide guidance on best practices.

Requirements:

  • Bachelor's degree in Marketing, Media, Communications, or related field.
  • 2–3 years of proven experience in social media marketing.
  • Proficiency in tools like Meta Business Suite, Hootsuite, Buffer, or Sprout Social.
  • Strong understanding of analytics tools (native platform insights, Google Analytics).
  • Hands-on experience with social media ad campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads).
  • Excellent communication, creative writing, and storytelling skills.
  • Ability to analyze data and optimize campaigns for better performance.

Nice to Have:

  • Experience with influencer marketing and collaborations.
  • Knowledge of SEO and content marketing.
  • Video editing or design skills (Canva, Adobe tools).
  • Certifications in Social Media or Digital Marketing (HubSpot, Meta Blueprint, Google)

Job Type: Full-time

Pay: Rs90, Rs100,000.00 per month

Work Location: In person

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