Social Media Marketing Specialist

5 days ago

Islamabad, Islamabad, Pakistan SandLab Full time 900,000 - 1,200,000 per year

Job description

This is a full-time on-site role for a Senior Social Media Marketing Specialist.

The Senior Social Media Marketing Specialist. will be responsible for executing and optimizing SandLab's digital marketing campaigns. The role involves designing and implementing social media and online marketing campaigns, monitoring web analytics, and communicating effectively with other teams.

Responsibilities

  • Running company social media advertising campaigns.
  • Formulating high-quality novel written and visual content for each social media campaign.
  • Building a social media presence by maintaining a solid online presence.
  • Monitoring the company's brand on social media.
  • Building brand awareness by engaging relevant influencers.
  • Managing our online communities to ensure respectful and appropriate engagement.
  • Responding to comments on each of our accounts.
  • Overseeing customer service provided via social media.
  • Analyzing data to determine whether social media campaigns have achieved their objectives.
  • Perform research on current benchmark trends and audience preferences
  • Design and implement social media strategy to align with business goals
  • Set specific objectives and report on ROI
  • Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
  • Monitor SEO and web traffic metrics
  • Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
  • Communicate with followers, respond to queries in a timely manner and monitor customer reviews
  • Oversee social media accounts' design (e.g. Facebook timeline cover, profile pictures and blog layout)
  • Suggest and implement new features to develop brand awareness, like promotions and competitions
  • Stay up-to-date with current technologies and trends in social media, design tools and applications
  • Hands-on experience with Google Ads and Meta (Facebook/Instagram) Ads, including campaign setup, targeting, budgeting, and performance optimization.
  • Strong understanding of ad formats, audience segmentation, and conversion tracking across both platforms.
  • Familiar with analyzing ad performance metrics and using data-driven insights to improve ROI.

Requirements

  • Excellent copywriting skills
  • Min 3 years of experience
  • Ability to deliver creative content (text, image and video)
  • Solid knowledge of SEO, keyword research and Google Analytics
  • Knowledge of online marketing channels
  • Social media marketing experience.
  • Experience developing social media strategies.
  • Experience working with and developing a marketing plan.
  • Ability to develop the right voice for each social media platform.
  • Proven ability to build social media communities.
  • Understanding of graphic design principles.
  • Experience as a Brand Manager on social media.
  • Ability to measure the success of campaigns.

Office Timings: Monday to Friday: 8:00 PM to 5:00 PM

Address: Plot No 206 Main Service Road I-10/3 Islamabad, Pakistan

Paid Leaves:


•⁠ ⁠Annual Leave


•⁠ ⁠Sick Leave


•⁠ ⁠Casual Leave

Benefits:


•⁠ ⁠Market-leading Salary


•⁠ ⁠Employee Performance-based Bonuses


•⁠ ⁠Conveyance Allowance


•⁠ ⁠Home Internet Subsidy


•⁠ ⁠Professional Development Budget


•⁠ ⁠Friendly Work Environment


•⁠ ⁠Leave Encashment

Kindly send your CVs on

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