Social Media and Performance Marketing Specialist

1 day ago

Islamabad, Islamabad, Pakistan Legend Group Full time 300,000 - 600,000 per year

Job Title:
Social Media & Performance Marketing Specialist

About the Role:
Legend Digitech is looking for a Social Media & Performance Marketing Specialist to manage in-house digital marketing operations for our agency projects and internal brands. The ideal candidate will be responsible for running Meta and Google campaigns, handling social media pages, and ensuring consistent performance-driven output.

Key Responsibilities:

  • Manage and optimize
    Meta (Facebook/Instagram)
    and
    Google Ads campaigns
    for agency-managed brands.
  • Develop and execute monthly social media calendars for brand pages.
  • Monitor daily ad performance
    and generate reports with actionable insights.
  • Work closely with the creative team to brief ad copies, visuals, and landing page requirements.
  • Ensure proper
    audience targeting, A/B testing
    , and budget allocation for each campaign.
  • Handle page moderation including community engagement (comments, DMs, lead responses if any).
  • Identify growth opportunities and suggest new campaign angles based on market trends.
  • Maintain campaign documentation and performance logs for internal tracking.
  • Work on
    retargeting, lookalike audiences, and funnel-based ad strategies
    .
  • Report directly on performance KPIs such as CPL, CTR, ROAS, and lead quality.

**Requirements & Qualifications:

  • 2–3 years of hands-on experience in Meta Ads and Google Ads, preferably in an agency env

ironment.**

Prove

  • n track record of managing paid campaigns and social media pages across multiple niches/brands.
  • Strong understanding of performance marketing
    metrics, reporting, tracking, and optimization.
  • Ability to handle multiple campaigns simultaneously and work under fast-paced agency workflows.
  • Experience with pixel setup, remarketing funnels, and
    analytics dashboards
    is a strong plus.
  • Bachelor's degree in Marketing, Media Sciences
    , Business, or a related field.
  • Google Ads or Meta Blueprint certification
    will be considered a plus.
  • Strong communication and coordination skills with internal creative/design teams.

Portfolio, case studies, or performance screenshots of previous campaigns are mandatory to be shared.

Nice to Have:

  • Basic Canva/design briefing skills.
  • Meta / Google certification.
  • Experience with lead forms, website conversion tracking, and remarketing flows.

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