Social Media Marketing Specialist

3 days ago

Islamabad, Islamabad, Pakistan EduApply Full time 600,000 - 1,200,000 per year

is a growing edtech platform that simplifies the global university application process for students and recruitment partners. With a presence across multiple countries, we're committed to helping students find the best educational opportunities worldwide. To support our rapid growth, we're hiring a Digital Marketing Specialist to join our in-house marketing team.

Job Summary:

As a Digital Marketing Specialist at , you will play a key role in driving online visibility, engagement, and lead generation. You'll be responsible for planning, executing, and optimizing digital marketing campaigns across various platforms, while collaborating closely with our design, content, and admissions teams.

Key Responsibilities:

Plan, manage, and optimize performance marketing campaigns (Google Ads, Meta Ads, etc.)

Develop and implement SEO strategies to boost organic visibility and traffic

Manage social media content and engagement across platforms (Facebook, Instagram, LinkedIn)

Track and report on campaign performance using Google Analytics, GA4, and other tools

Create and manage email marketing campaigns and automation workflows

Collaborate with the creative team for compelling ad and content visuals

Monitor industry trends and propose innovative marketing ideas for lead generation

Requirements:

Bachelor's degree in Marketing, Communications, Business, or a related field

2+ years of hands-on experience in digital marketing

Strong knowledge of Google Ads, Facebook/Meta Ads Manager, and SEO best practices

Familiarity with tools like Google Analytics, GA4, Search Console, SEMrush or Ahrefs

Excellent communication skills and attention to detail

Experience with email marketing platforms like Mailchimp or Zoho Campaigns

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