Growth Marketing Manager

10 hours ago

Lahore, Punjab, Pakistan DEFQON Digital LLC Full time 1,500,000 - 3,000,000 per year

Job description

Date : Nov 4, 2025

Expiry : 7 days

Title :
Growth Marketing Lead – B2B SaaS (Technical Product )

Type : Full time / Onsite

Location : Innovista Business Hub DHA Phase 8

Our Company

DEFQON Digital, an integrated company is a fast-paced digital marketing agency with top-tier clients throughout Pakistan, US & UK. We are scaling very fast and need assistance. We are a small team of talented individuals with a strong portfolio and reputation for producing great work, at a fast pace. High-quality work, speed to market, and customer service is our winning trifecta. Our clients range from mid-size to enterprise brands.

About the Role

We are searching for a Performance Marketing Manager with strong experience in B2B SaaS (preferably QA / Testing / DevOps category) to lead full-funnel performance marketing for a next-gen QA platform. You must be able to understand product value, translate complex technical features into clear value propositions, and run high-performing paid campaigns targeting decision makers.

You will own the complete performance marketing engine from strategy, messaging, creatives direction, campaign setup, optimization, reporting, and growth experiments.

Key Responsibilities

Positioning & Research

  • Understand the QA platform deeply (features, differentiators, target users)
  • Research ICP segments in the US: QA Leads, Engineering Managers, CTOs, Product Owners
  • Analyze competitor messaging and identify whitespace opportunities

Performance Marketing

  • Create data-driven paid campaign strategies for top-of-funnel and mid-funnel conversion
  • Launch and manage campaigns across LinkedIn, Google Ads, and Meta where applicable
  • Own landing page narrative briefs and messaging angles
  • Run A/B testing for headlines, creatives, hooks, formats and audience segments
  • Build remarketing and nurture flows to increase conversions

Creative & Content Direction

  • Write ad copy (short form ads, headlines, hooks)
  • Work closely with the creative team to develop high-converting creatives
  • Convert features → benefits → business outcomes

Data & Reporting

  • Set performance KPIs and weekly reporting dashboards
  • Optimize CAC, CTR, CVR, CPL, and cost per qualified demo lead
  • Recommend budget reallocation based on data-driven learnings

Requirements

  • 2–4 years experience in performance marketing for
    B2B SaaS
  • Direct experience running LinkedIn campaigns targeting
    technical buyers
  • Strong understanding of SaaS funnels, MQL → SQL conversion flows
  • Strong technical curiosity: able to understand QA / testing tools enough to market them properly
  • Analytical mindset with hands-on experience in campaign optimization
  • Willingness to run experiments rapidly and challenge assumptions

Plus (bonus):

  • Experience or basic understanding of QA, automated testing, DevOps, SDLC
  • Experience marketing to US tech audiences

What We Offer

  • Collaborative and creative environment.
  • Growth opportunities within Defqon Digital's Digital Marketing division.
  • Competitive salary based on experience and skill set.

How to Apply

  • Option 1:
    Apply directly via
    LinkedIn Easy Apply
  • Option 2:
    Email your
    portfolio link
    and
    resume
    to 
  • Subject:
    Performance Marketer
    – V / X Project (Lahore)

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