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Digital Marketing Specialist
2 weeks ago
Job Description:
We are seeking a dynamic
Digital
Marketing Specialist
to drive global customer engagement for our custom software development, low-code development, AI-powered workflow automation, eCommerce solutions, and UI/UX services. The ideal candidate will have a proven track record of generating ROI through organic and paid campaigns, targeting industries such as Healthcare, FinTech, eCommerce, Logistics & Supply Chain, and Education & eLearning.
Key Responsibilities:
- Develop and execute social media strategies to engage potential customers worldwide interested in outsourcing projects.
- Create compelling content for LinkedIn, Twitter, Reddit, Google Ads, and Instagram to drive brand awareness and lead generation.
- Manage organic and paid campaigns to maximize reach and conversions.
- Analyze campaign performance, optimize strategies, and demonstrate measurable ROI.
- Build and nurture online communities to foster engagement and trust.
- Stay updated on industry trends and platform algorithms to ensure cutting-edge marketing approaches.
Experience and Qualifications:
- 4+ years of experience in social media marketing with a focus on B2B lead generation.
- Demonstrated expertise in engaging global audiences through LinkedIn, Twitter, Reddit, Google Ads, and Instagram.
- Proven ability to generate ROI through organic and paid campaigns, with demonstrable results.
- Strong understanding of outsourcing project needs in custom software development, low-code platforms, AI automation, eCommerce, and UI/UX services.
- Excellent communication, analytical, and creative skills.
- Experience targeting industries like Healthcare, FinTech, eCommerce, Logistics & Supply Chain, and Education & eLearning is a plus.
- Bachelor's degree in Marketing, Communications, or a related field.
