
Marketing Officer
3 days ago
Marketing Officer
Job Responsibilities
• Develop and communicate display guidelines (planograms, visual standards) to the sales teams.
• Ensure product visibility and brand presence across channels according to marketing plans.
• Plan and coordinate product positioning and displays with the sales team.
• Maintain records of daily display activities, in-store execution, and performance.
• Analyze display effectiveness and provide insights for improvement.
• Monitor competitor displays and promotional activities and report findings to the marketing team.
• Assist in the planning and rollout of trade promotions and seasonal campaigns.
• Coordinate with procurement and logistics teams to ensure timely delivery of display materials and branding assets.
• Ensure all promotional materials are brand-compliant and well-utilized in the field.
Requirements
• Bachelor's degree in Marketing, Communications, Business, or a related field
• Proven experience (2+ years) in a marketing role with FMCG
• Excellent communication skills
• Hands on experience with excel
• Creative mindset with an eye for detail
Candidate having similar background may apply
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