Digital Marketer

Client Company Introduction:

The company empowers brands with emotional commerce and intelligent design solutions, driving business results through creative technology and innovative thinking.

Opening: Digital Marketing Executive

Job Descriptions:

The
Digital Marketing Executive
at
the company
will play a key role in shaping the company's digital presence across
TikTok, Amazon, Walmart, and Shopify
platforms. The ideal candidate will possess a rare blend of
analytical research ability
and
exceptional creative design skills
, with a strong command over
Adobe Photoshop
and
Canva
.

You'll be responsible for conceptualizing, designing, executing, and analyzing marketing campaigns that drive brand awareness, lead generation, and eCommerce performance for
the Company's
consulting and technology divisions

Key Responsibilities

1. Digital Marketing & Campaign Execution

• Plan, create, and manage campaigns across
  TikTok, Meta (Facebook/Instagram), LinkedIn, and Google Ads, Bing Ads
  .
• Produce and manage
  TikTok short-form video content
  and trend-based storytelling aligned with brand tone.
• Execute and optimize
  sponsored ad campaigns
  across
  Amazon, Walmart, and Shopify
  for better visibility and ROI.
• Monitor analytics dashboards, track KPIs, and recommend strategic optimizations.

2. Marketplace & Platform Management

• Manage and maintain
  Amazon Seller Central
  ,
  Walmart Seller Center
  , and
  Shopify
  product listings.
• Optimize product titles, descriptions, and keywords for visibility and conversion.
• Coordinate with the operations team for pricing, inventory, and review management.
• Run promotional campaigns such as
  Prime Day deals
  ,
  Walmart Sponsored Ads
  , and
  TikTok Shop promotions
  .

3. Research & Market Insights

• Conduct thorough market and competitor research to identify trends, audience behavior, and digital opportunities.
• Analyze search and ad performance data to refine targeting strategies.
• Stay updated with the latest digital and eCommerce marketing trends and platform algorithm updates.
• Provide reports and insights to leadership on campaign effectiveness and emerging opportunities.

4. Creative Design & Brand Communication

• Design visually compelling creatives for social media, ads, product visuals, and campaigns using
  Photoshop
  and
  Canva
  .
• Create banners, product images, and promotional materials for
  Amazon, Shopify, and Walmart storefronts
  .
• Develop short video content for
  TikTok
  and Instagram Reels highlighting services, products, and campaigns.
• Maintain consistent visual identity across all platforms and brand touchpoints.

5. Website & SEO Optimization

• Support the optimization of
  Shopify websites
  from product descriptions to on-page SEO.
• Assist in website updates, landing page creation, and meta tag implementation.
• Collaborate with the web team for UI/UX improvements and lead funnel optimization.

6. Social Media & Community Engagement

• Manage ei1s TikTok and other social channels to enhance visibility and engagement.
• Respond to comments, engage with followers, and manage online community growth.
• Experiment with new creative formats such as carousels, reels, polls, and interactive posts.

Qualifications & Experience:

• Bachelors degree in Marketing, Digital Media, Communications, or a related field.
• 2-4 years of hands-on experience
  in digital marketing or eCommerce marketing.
• Proficiency in Adobe Photoshop (Advanced)
  and
  Canva (Expert Level)
  is mandatory.
• Proven experience in
  TikTok content creation
  ,
  Amazon/Walmart advertising
  , and
  Shopify campaign execution
  .
• Strong analytical and research skills with the ability to translate data into actionable insights.
• Knowledge of SEO, PPC, and digital analytics tools (e.g., Google Analytics, Meta Business Suite, TikTok Ads Manager).
• Excellent English communication skills both written and visual

Core Competencies

• Digital Marketing & Campaign Strategy
• Research & Data Analysis
• Graphic Design & Visual Storytelling
• eCommerce Optimization (Amazon, Walmart, Shopify)
• Social media & Content Strategy (TikTok/Insta-first mindset)
• Attention to Detail & Deadline Management
• Brand Consistency & Creative Innovation

Performance Indicators (KPIs)

• Growth in engagement and followers across TikTok and social channels.
• Improvement in Amazon/Walmart product visibility, CTR, and conversion rates.
• ROI and cost-per-acquisition (CPA) on paid campaigns.
• Quality, creativity, and timeliness of design deliverables.
• SEO ranking improvements for Shopify pages and blogs.
• Internal stakeholder satisfaction with marketing support.

Other Details:

Experience: 2-4 years

Timing: (1pm-10pm)

Working Days: Monday to Friday

Working Mode: Onsite - Full Time

Salary: Depends on experience/expertise

Location: Karachi, Pakistan

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