Head of Digital Marketing

URGENT HIRING

About Company:

We Enum Digital ( Digits that Define Growth ) are a fast-growing and well-reputed Dubai's 1st Digital Experiential Marketing Agency. We Activate Businesses & Brands for Digital Change and help Global Organizations and Businesses procure cost-effective, reliable, and world-class software solutions, digital designs, and marketing services. At Enum Digital, we confidently deliver the customer's desired figures in terms of engagement, leads, and sales. Working from offices in Dubai, Muscat, Middletown, & Karachi. Our team of 100+ full-time staff specializes in delivering Top-Class Digital Services.

Learn more about us:

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LinkedIn:

Position Overview:

The Digital Marketing Head is responsible for leading the strategic direction, implementation, and management of all digital marketing initiatives to drive brand awareness, engagement, and revenue growth. This role demands a high level of creativity, attention to detail, and project management skills, coupled with a deep understanding of data-driven marketing strategies. The Digital Marketing Head will work closely with cross-functional teams to ensure that marketing efforts align with the company's objectives and brand identity.

Key Responsibilities:

Strategy & Leadership:

• Develop and execute comprehensive 
  digital marketing strategies
   across paid media, organic channels, content, branding, and cross-channel campaigns.
• Lead and mentor a high-performing team, hiring and training 
  top-tier talent
   in digital marketing.
• Drive the department's vision, process, and performance, ensuring measurable ROI and alignment with business objectives.

Paid & Organic Marketing Management:

• Oversee 
  PPC, Google Ads, Facebook/Meta Ads, SEO, SEM, social media, email marketing, influencer campaigns, and programmatic advertising
  .
• Optimize campaigns using data-driven insights, A/B testing, and AI-enabled tools.
• Ensure cross-channel optimization, cohesive messaging, and audience segmentation.

Content & Brand Management
:

• Lead 
  content strategy
  , ensuring alignment with brand identity and voice.
• Supervise creative development including copywriting, graphics, video production, and campaigns for social media, web, and experiential channels.
• Present and pitch 
  innovative creative solutions
   to clients, ensuring impactful brand storytelling.

Data Analysis & Performance Tracking
:

• Monitor, measure, and report on 
  campaign performance, KPIs, customer insights, and market trends
  .
• Make data-backed decisions to refine strategy and optimize results.
• Conduct market research to identify opportunities and innovations for clients.

Innovation & Vendor Management:

• Implement 
  AI-driven marketing tools
   and automation solutions to enhance efficiency and creativity.
• Manage and maintain relationships with vendors and suppliers, including 
  models, video production teams, and influencers
  .
• Drive experimentation with emerging trends, platforms, and formats to keep the agency at the cutting edge.

What We're Looking For:

• 8+ years of experience in digital marketing, with 3+ years in a 
  leadership role
   managing a full-scale digital marketing department.
• Bachelor's/Master's in Marketing, Business Administration, or a related field.
• Proven expertise in 
  strategy development, execution, and cross-channel optimization
  .
• Hands-on experience in 
  paid media, SEO, SEM, content marketing, brand management, and performance marketing
  .
• Strong analytical, data-driven mindset, and ability to interpret insights to optimize campaigns.
• Excellent leadership, communication, and mentoring skills.
• Experience managing vendors, production teams, influencers, and outsourcing partners.
• Passion for 
  AI tools implementation, innovation, and experimentation
   in digital marketing.

RESPONSIBILITIES:

• Develop and implement brand strategies to enhance brand visibility and awareness.
• Create and execute marketing campaigns to promote client brands across various platforms.
• Utilize Canva to create compelling proposals, presentations, and designs that resonate with clients.
• Maintain effective communication and coordination with clients, ensuring their needs and expectations are met.
• Write concise and engaging content for various marketing materials, including website copy, social media posts, and email campaigns.
• Collaborate with cross-functional teams to ensure cohesive brand messaging and consistency across all channels.
• Monitor and analyze brand performance metrics, providing insights and recommendations for improvement.
• Stay updated on industry trends and emerging technologies to enhance brand strategies.

QUALIFICATIONS:

• Bachelor's degree in Marketing, Business Administration, or a related field (Master's preferred).

• Proven experience (8+ years) in digital marketing, with at least 3 years in a leadership role.

• Expertise in SEO, SEM, PPC, social media, content marketing, email marketing, and web analytics.

• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, HubSpot, SEMrush, Facebook Ads, etc.).

• Strong analytical skills and experience with data-driven marketing strategies.

• Excellent leadership, communication, and interpersonal skills.

• Ability to adapt to a fast-paced, dynamic environment and prioritize multiple projects effectively.

If you meet these criteria and are passionate about making a significant impact in the digital world, we want to hear from you Send your CV to

Don't miss out on this incredible opportunity to grow with Enum Digital

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