Marketing Lead

1 week ago

Lahore, Punjab, Pakistan insuremart Full time

Position: Marketing Lead

Experience:
3–4 years (including at least 1 year in a leadership or supervisory role)

Location:
Gulberg, Lahore

Department:
Marketing

Reports to:
Head of Marketing

We are seeking a dynamic and results-driven
Marketing Lead
to head our digital marketing and brand communication efforts. The ideal candidate is a creative strategist who can balance hands-on execution with team leadership, driving impactful campaigns and strengthening our digital presence.

Key Responsibilities

  • Social Media Management:
    Oversee planning, creation, scheduling, and publishing of content across all major social media platforms.
  • Community Engagement:
    Lead the team in responding to customer interactions, building engagement, and fostering a strong online community.
  • Campaign Leadership:
    Plan and execute marketing campaigns, product launches, and promotional activities to achieve brand and sales objectives.
  • Content Strategy:
    Collaborate with design and content teams to ensure all posts, stories, and digital materials align with the brand's voice and positioning.
  • Brand Development:
    Manage and grow primary and secondary brand channels, ensuring consistent messaging and visual identity.
  • Analytics & Insights:
    Monitor campaign performance metrics (engagement, reach, conversions) and translate data into actionable insights.
  • Cross-Functional Collaboration:
    Work closely with product, sales, and strategy teams to ensure marketing initiatives support business goals.
  • Team Mentorship:
    Guide junior team members, providing feedback, creative direction, and skill development opportunities.

Qualifications

  • Bachelor's degree in
    Marketing, Business, Communications
    , or a related field.
  • 3–4 years
    of relevant experience, with
    at least 1 year
    in a leadership or supervisory role.
  • Proven ability to manage digital marketing campaigns and content calendars.
  • Strong communication, copywriting, and creative thinking skills.
  • Proficiency in digital marketing tools, analytics platforms, and social media management systems.
  • Ability to multitask and thrive in a fast-paced, collaborative environment.

How to Apply:

Send your resume and a short cover letter to
or apply via
LinkedIn
.

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