ASM Retail

Job Title:
ASM – Retail

Location: Lahore (Onsite)

Reporting To: Deputy General Manager (DGM) Sales & Operations

Salary: PKR 150,000 / month

Responsibilities & Authorities

• Manage overall sales and operations of assigned bakery outlets in an efficient and effective manner under the general guidance of ZSM Sales & Operations.
• Assist ZSM Sales in establishing, monitoring, updating, and implementing Standard Operating Procedures (SOPs) for sales and operations.
• Ensure efficient sales staff management, including conducting On-the-Job Training (OJT) of newly hired staff.
• Achieve assigned sales targets with a strong focus on sales growth under the guidance of ZSM Sales & Operations.
• Establish, monitor, and utilize customer profiling data to enhance sales growth and customer retention and maximize satisfaction. Submit a quarterly report to ZSM Sales & Operations.
• Implement intelligent ordering systems for assigned bakery outlets, ensuring Just-in-Time (JIT) principles to minimize wastage and returns in coordination with branch managers.
• Prepare, monitor, and update staff shift rosters in coordination with ZSM Sales & Operations, and rotate staff within outlets as needed.
• Oversee daily cash reconciliation of sales transactions (both shifts) and report reconciled/variance statements to ZSM Sales & Operations.
• Ensure daily petty cash reconciliation and report findings.
• Initiate performance evaluation reports for staff (annual appraisals and probation assessments) in coordination with branch managers and submit to ZSM.
• Conduct daily routine visits to assigned outlets, along with surprise visits at odd hours. Maintain visit logs and generate reports for ZSM Sales & Operations.
• Foster team-building, motivation, and retention by maintaining a positive and productive work environment.
• Conduct on-floor training focused on product packing, hygiene standards, workflow, and courteous customer service.
• Submit stock, wastage, and returns reports daily to ZSM Sales & Operations.
• Ensure accuracy in ordering bakery and miscellaneous items to avoid over/under stocking.
• Perform any other duties assigned by the ZSM, DGM Sales & Operations, Managing Director, or CEO.

Key Requirements

• Bachelor's or master's degree in business administration, sales, or a related field.
• 4–6 years of relevant experience in retail, FMCG, or bakery/food chain operations.
• Strong leadership, people management, and sales growth skills.
• Proficiency in MS Office (Excel, Word, PowerPoint).
• Excellent communication, problem-solving, and decision-making abilities.

Interested candidates may send their resumes to

with the subject line:
"Application for ASM – Retail (Lahore)