Search Engine Optimization Executive

2 days ago

Lahore, Punjab, Pakistan Basenatural Full time 4,000,000 per year

Job Title:
SEO Executive – On-Site

Location:
Lahore, Pakistan

Company:
Base Natural

Salary:
PKR 40, ,000

About Us:

Base Natural is a growing natural skincare brand committed to blending nature with science for effective, ethical, and transparent beauty solutions. We are looking for a skilled
SEO Executive
to join our team on-site and help us strengthen our online presence through innovative optimization strategies.

Key Responsibilities:

  • Develop and execute effective
    Search Engine Optimization (SEO)
    strategies to improve rankings, visibility, and organic traffic for
    base-
    .
  • Implement
    Answer Engine Optimization (AEO)
    techniques to enhance our presence in AI-driven answer engines.
  • Apply
    Generative Engine Optimization (GEO)
    best practices to adapt to evolving AI search platforms.
  • Conduct comprehensive keyword research, on-page optimization, and technical SEO audits.
  • Optimize website content, product pages, and blogs for search intent and conversions.
  • Monitor, analyze, and report on SEO performance using industry tools (e.g., Google Search Console, Ahrefs, SEMrush).
  • Stay updated with the latest search engine algorithms, AI trends, and digital marketing strategies.

Requirements:

  • Proven experience in
    SEO
    ,
    AEO
    , and
    GEO
    .
  • Strong understanding of keyword research, link building, and technical SEO.
  • Familiarity with search intent optimization and AI-powered search platforms.
  • Proficiency in SEO tools (e.g., Ahrefs, SEMrush, Moz, Google Analytics, Google Search Console).
  • Excellent analytical skills and ability to interpret data into actionable insights.
  • Ability to work
    on-site in Lahore
    and collaborate with the content, design, and development teams.

What We Offer:

  • Competitive salary of
    PKR 40, ,000/month
    .
  • Opportunity to work with an innovative skincare brand.
  • A collaborative and growth-focused work environment.

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