Digital Marketing Manager
1 week ago
Employment:
Full-time-afternoon shift (2 PM - 10 PM)
Location
: Lahore, DHA Phase 3
About the Role
Own B2B demand gen in the
US market
through
Google Ads
(Search, PMax, YouTube, Display, Discovery). You'll lead performance strategy, build airtight tracking (GA4/GTM, Enhanced Conversions, OCI), and scale qualified pipeline against CAC/Payback targets.
SEO is secondary
and supports paid growth.
What You'll Do
- Architect US-focused account structures by intent, industry, persona, and geo.
- Drive keyword/audience strategy, negatives, RSAs, ad testing, and budget pacing.
- Implement GA4/GTM schemas, server-side tagging, Consent Mode,
Enhanced Conversions
. - Set up and maintain
Offline Conversion Import (OCI)
to HubSpot/Salesforce (MQL → SQL → Opp → Revenue). - Build Looker Studio/BI dashboards; evaluate attribution models and present insights.
- Lead landing page/message-match testing and form UX to lift CVR.
- Prioritize high-impact SEO items that support paid campaigns (indexation, schema, internal links).
Must-Have Experience
- 4–8+ years leading
B2B Google Ads
in the
US market
, incl. high-CPC categories. - Hands-on
GA4 + GTM
(custom events, conversions, server-side tagging, Consent Mode, Enhanced Conversions). - Proven
OCI + CRM
integration (HubSpot/Salesforce) with optimization to revenue, not just leads. - Track record of
scaling spend while reducing CAC
(bring real examples/metrics). - CRO chops: landing page experiments, offer testing, form analytics.
- Dashboarding/BI (Looker Studio/Sheets/BigQuery) with strong data hygiene.
Nice to Have
- YouTube lead gen, LinkedIn Ads, and retargeting architecture.
- Basic SQL/BigQuery for deeper cohort/funnel analysis.
- Marketing ops: lifecycle stages, lead scoring, dedupe, pipeline hygiene.
- Working knowledge of SEO fundamentals to support paid goals.
KPIs You'll Own
- Qualified pipeline (MQL→SQL→Opp) &
Cost per Qualified Lead - Blended CAC
,
Payback period
,
LTV:CAC
; channel-level
ROAS - Landing page
CVR
and form completion rate - Tracking integrity (event coverage, match rates, data freshness)
Tool Stack
Google Ads, GA4, GTM, Looker Studio/BigQuery, HubSpot or Salesforce (with
Offline Conversion Import
), and page/CRO tools (Elementor/Webflow/Unbounce/Optimizely/VWO).
Compensation & Perks
- Competitive salary
[Pkr 125K - 350k base + performance bonus] - Benefits
[PTO, learning budget] - Ownership of strategy, budget, and roadmap with executive visibility
-
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