Digital Marketing Manager

1 week ago


Lahore, Punjab, Pakistan Sagi Software Inc Full time 1,500,000 - 4,500,000 per year

Employment:
Full-time-afternoon shift (2 PM - 10 PM)

Location
: Lahore, DHA Phase 3

About the Role

Own B2B demand gen in the
US market
through
Google Ads
(Search, PMax, YouTube, Display, Discovery). You'll lead performance strategy, build airtight tracking (GA4/GTM, Enhanced Conversions, OCI), and scale qualified pipeline against CAC/Payback targets.
SEO is secondary
and supports paid growth.

What You'll Do

  • Architect US-focused account structures by intent, industry, persona, and geo.
  • Drive keyword/audience strategy, negatives, RSAs, ad testing, and budget pacing.
  • Implement GA4/GTM schemas, server-side tagging, Consent Mode,
    Enhanced Conversions
    .
  • Set up and maintain
    Offline Conversion Import (OCI)
    to HubSpot/Salesforce (MQL → SQL → Opp → Revenue).
  • Build Looker Studio/BI dashboards; evaluate attribution models and present insights.
  • Lead landing page/message-match testing and form UX to lift CVR.
  • Prioritize high-impact SEO items that support paid campaigns (indexation, schema, internal links).

Must-Have Experience

  • 4–8+ years leading
    B2B Google Ads
    in the
    US market
    , incl. high-CPC categories.
  • Hands-on
    GA4 + GTM
    (custom events, conversions, server-side tagging, Consent Mode, Enhanced Conversions).
  • Proven
    OCI + CRM
    integration (HubSpot/Salesforce) with optimization to revenue, not just leads.
  • Track record of
    scaling spend while reducing CAC
    (bring real examples/metrics).
  • CRO chops: landing page experiments, offer testing, form analytics.
  • Dashboarding/BI (Looker Studio/Sheets/BigQuery) with strong data hygiene.

Nice to Have

  • YouTube lead gen, LinkedIn Ads, and retargeting architecture.
  • Basic SQL/BigQuery for deeper cohort/funnel analysis.
  • Marketing ops: lifecycle stages, lead scoring, dedupe, pipeline hygiene.
  • Working knowledge of SEO fundamentals to support paid goals.

KPIs You'll Own

  • Qualified pipeline (MQL→SQL→Opp) &
    Cost per Qualified Lead
  • Blended CAC
    ,
    Payback period
    ,
    LTV:CAC
    ; channel-level
    ROAS
  • Landing page
    CVR
    and form completion rate
  • Tracking integrity (event coverage, match rates, data freshness)

Tool Stack

Google Ads, GA4, GTM, Looker Studio/BigQuery, HubSpot or Salesforce (with
Offline Conversion Import
), and page/CRO tools (Elementor/Webflow/Unbounce/Optimizely/VWO).

Compensation & Perks

  • Competitive salary
    [Pkr 125K - 350k base + performance bonus]
  • Benefits
    [PTO, learning budget]
  • Ownership of strategy, budget, and roadmap with executive visibility


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