SEO Specialist

7 days ago

Lahore, Punjab, Pakistan Nest9 Full time 500,000 - 1,000,000 per year

We are looking for an experienced SEO Expert who can handle both on-page and off-page optimization with a deep technical understanding of how search engines work. The ideal candidate should be able to conduct comprehensive audits, identify issues, and apply white-hat strategies that improve organic visibility, keyword rankings, and overall site health.

Key ResponsibilitiesOn-Page SEO

  • Perform detailed on-page analysis for existing and new web pages, including crawlability, indexation, and site structure.
  • Write natural and human-like meta titles and meta descriptions that align with user intent and SERP best practices.
  • Audit and optimize image alt attributes, schema markup, and internal linking.
  • Regularly check Google Search Console, Ahrefs, or SEMRush for site health, indexing issues, duplicate content, and crawl errors.
  • Review and fix canonicalization, redirects (301, 302), and broken links.
  • Collaborate with writers and developers to implement SEO recommendations effectively.

Off-Page SEO

  • Research and identify high-authority, niche-relevant, and safe websites for backlinks using platforms such as Ahrefs, Moz, SEMrush, or Majestic.
  • Analyze domain authority, trust flow, spam score, anchor text distribution, and domain history before link acquisition.
  • Suggest niche edits, guest post placements, or contextual backlinks to site owners or editors.
  • Draft personalized and professional outreach emails to webmasters, bloggers, and publishers to secure backlinks.
  • Maintain and expand backlink databases, keeping track of live links, link types (dofollow/nofollow), and page-level metrics.
  • Keep a watch for link farms, PBNs, or sites containing illegal, adult, or blacklisted content.
  • Continuously explore creative outreach opportunities, such as broken link building, HARO contributions, and digital PR placements.

Required Skills and Experience

  • 3+ years of proven experience in both on-page and off-page SEO.
  • Strong command of tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog, Moz, and Surfer SEO.
  • Deep understanding of technical SEO, site indexing, crawl budget optimization, and structured data ).
  • Strong knowledge of backlink analysis, link acquisition tactics, and domain authority evaluation.
  • Familiarity with HTML, CSS, and basic WordPress optimization.
  • Experience with link tracking and reporting using Sheets or Data Studio.
  • Excellent written communication and outreach skills with attention to detail.
  • Updated knowledge of Google's algorithm updates (Core, Helpful Content, SpamBrain, etc.).

Preferred Qualities

  • Experience in working with content-heavy websites.
  • Familiarity with competitor backlink analysis and outreach strategies.
  • Analytical mindset with the ability to interpret SEO data and translate it into actionable plans.
  • Strong sense of ownership, organization, and consistency in maintaining SEO performance reports.

Performance Metrics

  • Growth in organic traffic and keyword rankings.
  • Improvement in domain authority and backlink quality score.
  • Reduction in crawl errors and site health issues.
  • Success rate in acquiring high-quality backlinks.
  • Measurable improvement in on-page optimization (Core Web Vitals, CTRs, content structure).

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