Senior Social Media

About AI4LYF

AI4LYF is not just a company — it's a movement.

We're a global syndicate of innovation-led companies working to shift the world from reactive "sick care" to proactive, AI-powered health care. Our patent-pending technologies combine artificial intelligence, biosensing, and connectivity to help people manage chronic conditions and their overall health in a smarter, more personalized way.

What Makes AI4LYF Different?

• Offices and partners in the USA, UK, and Pakistan
• Direct mentorship from global pioneers in AI, digital health, and biosensing
• A culture that blends competitive salaries with real career growth — not typically available in Pakistan's tech landscape
• A bold mission that lets you work at global scale, from day one

At AI4LYF, we don't just hire to fill roles.

We hire to empower high-potential individuals to join a world-changing mission — and grow with it
.

Role:
Senior Social Media & Community Growth Lead

Company:
AI4LYF

Location:
Bahria Town, Lahore

Type:
Full-time · Lead

Mission

Own our global social presence and community engine to launch, grow, and love-brand Respire LYF—an AI respiratory health co-pilot—across the US, UK, MENA & South Asia. You'll turn science into stories, insights into action, and followers into advocates.

Short-cycle focus: plan weekly, execute daily, and iterate fast.

What You'll Lead (Outcomes, not just activities)

Global Social Strategy

• Weekly channel plan (IG, TikTok, X, LinkedIn, YouTube, FB; Reddit/Discord groups) with a 2-week rolling calendar aligned to key personas (asthma/COPD/patient-carers/clinicians).
• Define content pillars: (1) Daily living & micro-habits, (2) Product education & features, (3) Science made simple, (4) Community & UGC, (5) Founder/clinical POV.
• Run 2–3 experiments every week (hooks, creatives, timing, caption tests).

Creator & Influencer Engine

• Lightweight, hands-on micro-collabs (patient advocates, respiratory physios, wellness creators) you can manage end-to-end yourself; CPA-positive tests and whitelisting where useful.

Community & Advocacy

• Launch and moderate safe, empathetic spaces (Reddit/Discord/FB Groups); seed weekly routines ("Ask a clinician", breathwork prompts, "win of the week").
• Build a UGC pipeline with clear rights & consent workflows.

Performance + ASO Support

• Partner with Growth on quick creative tests and App Store conversion narratives (screenshots, copy, reviews). Weekly experiment cadence with UTMs.

Data & Insights

• Maintain a short weekly dashboard (reach, saves, shares, CTR → store, installs, CPA, retention uplift). Turn insights into next week's sprints.

Brand Safety & Compliance

• Guardrails for health claims, disclaimers, and crisis; HIPAA/GDPR-aware processes with Clinical/Legal sign-offs.

Team & Ops

• Personally produce most assets (Canva/Figma/Adobe). Collaborate cross-functionally as needed

Must-Have Experience

• 3–4 years in social growth/community for apps, health/wellness, or consumer tech.
• Portfolio with measurable results (growth, CTR, installs, or community engagement).
• Hands-on with: Meta Business Suite, TikTok Ads, Google Analytics + UTMs, Buffer/Sprout/Hootsuite, Brandwatch/Meltwater (or similar), Figma/Canva/Adobe, and A/B testing.
• Strong copy + storytelling; adept at carousels, statics, light motion/edits from stock or screen recordings.
• Comfortable with responsible health content (science-informed, non-diagnostic).

Bonus: ASO basics, community moderation from scratch, respiratory/fitness familiarity, multilingual ops, simple paid optimization.

Success Metrics (first 4–6 weeks)

• +10–20% WoW reach growth (weighted to saves & shares).
• ≥2.5–4% CTR from organic social to store pages (UTM-tracked).
• ≤ target CPI from small paid boosts; first CPA-positive collab test live by week 4–6.
• ≥20% of installs attributable to social (last-click + modeled) by week 6.
• Content velocity: 5–7 posts/week/channel with 2–3 experiments/week.
• Median response time