Senior Social Media

About AI4LYFAI4LYF is not just a company — it's a movement.We're a global syndicate of innovation-led companies working to shift the world from reactive "sick care" to proactive, AI-powered health care. Our patent-pending technologies combine artificial intelligence, biosensing, and connectivity to help people manage chronic conditions and their overall health in a smarter, more personalized way. What Makes AI4LYF Different?Offices and partners in the USA, UK, and PakistanDirect mentorship from global pioneers in AI, digital health, and biosensingA culture that blends competitive salaries with real career growth — not typically available in Pakistan's tech landscapeA bold mission that lets you work at global scale, from day oneAt AI4LYF, we don't just hire to fill roles.We hire to empower high-potential individuals to join a world-changing mission — and grow with it.Role:Senior Social Media & Community Growth LeadCompany:AI4LYFLocation:Bahria Town, LahoreType:Full-time · LeadMissionOwn our global social presence and community engine to launch, grow, and love-brand Respire LYF—an AI respiratory health co-pilot—across the US, UK, MENA & South Asia. You'll turn science into stories, insights into action, and followers into advocates.Short-cycle focus: plan weekly, execute daily, and iterate fast.What You'll Lead (Outcomes, not just activities)Global Social StrategyWeekly channel plan (IG, TikTok, X, LinkedIn, YouTube, FB; Reddit/Discord groups) with a 2-week rolling calendar aligned to key personas (asthma/COPD/patient-carers/clinicians).Define content pillars: (1) Daily living & micro-habits, (2) Product education & features, (3) Science made simple, (4) Community & UGC, (5) Founder/clinical POV.Run 2–3 experiments every week (hooks, creatives, timing, caption tests).Creator & Influencer EngineLightweight, hands-on micro-collabs (patient advocates, respiratory physios, wellness creators) you can manage end-to-end yourself; CPA-positive tests and whitelisting where useful.Community & AdvocacyLaunch and moderate safe, empathetic spaces (Reddit/Discord/FB Groups); seed weekly routines ("Ask a clinician", breathwork prompts, "win of the week").Build a UGC pipeline with clear rights & consent workflows.Performance + ASO SupportPartner with Growth on quick creative tests and App Store conversion narratives (screenshots, copy, reviews). Weekly experiment cadence with UTMs.Data & InsightsMaintain a short weekly dashboard (reach, saves, shares, CTR → store, installs, CPA, retention uplift). Turn insights into next week's sprints.Brand Safety & ComplianceGuardrails for health claims, disclaimers, and crisis; HIPAA/GDPR-aware processes with Clinical/Legal sign-offs.Team & OpsPersonally produce most assets (Canva/Figma/Adobe). Collaborate cross-functionally as neededMust-Have Experience3–4 years in social growth/community for apps, health/wellness, or consumer tech.Portfolio with measurable results (growth, CTR, installs, or community engagement).Hands-on with: Meta Business Suite, TikTok Ads, Google Analytics + UTMs, Buffer/Sprout/Hootsuite, Brandwatch/Meltwater (or similar), Figma/Canva/Adobe, and A/B testing.Strong copy + storytelling; adept at carousels, statics, light motion/edits from stock or screen recordings.Comfortable with responsible health content (science-informed, non-diagnostic).Bonus: ASO basics, community moderation from scratch, respiratory/fitness familiarity, multilingual ops, simple paid optimization.Success Metrics (first 4–6 weeks)+10–20% WoW reach growth (weighted to saves & shares).≥2.5–4% CTR from organic social to store pages (UTM-tracked).≤ target CPI from small paid boosts; first CPA-positive collab test live by week 4–6.≥20% of installs attributable to social (last-click + modeled) by week 6.Content velocity: 5–7 posts/week/channel with 2–3 experiments/week.Median response time