Head of Video Strategy – Social Media

1 week ago


Karachi, Sindh, Pakistan The Express Tribune Full time 400,000 - 1,200,000 per year

We are looking for a senior professional to lead our video strategy across YouTube, Facebook, Instagram, TikTok, and emerging platforms. This is a leadership role with the mandate to build and scale our video presence across news and entertainment properties.

Key Responsibilities


• Define and execute the overall social video strategy.


• Develop video formats that maximize reach, watch-time, and engagement.


• Lead and grow a team of editors, producers, and creators.


• Align content, editorial, and commercial priorities into one cohesive video roadmap.


• Track performance analytics to drive decisions and continuously improve output.

What We're Looking For


• Proven track record in social-first video (media, news, or entertainment).


• Strong grasp of platform dynamics (YouTube algorithms, Reels/TikTok trends, Facebook video strategy).


• Ability to balance creative vision with performance and monetization goals.


• Leadership experience in building and managing content teams.

Location: Karach (flexible for the right candidate)

To Apply: Please send your CV and portfolio to



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