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Senior Digital Marketing Manager

2 weeks ago

Hyderabad Gpo, Pakistan Awaz Television Network Full time 800,000 - 1,200,000 per year

Role Overview:

We are seeking a highly skilled and creative Digital Marketing Manager to lead and execute online campaigns for political figures, influencers, and personal branding initiatives. The ideal candidate must have hands-on expertise in YouTube, Instagram, Facebook, and other digital platforms, with proven experience in political communication, influencer engagement, and online reputation management (ORM).

Key Responsibilities:

  • Develop and execute political and personal digital campaigns aligned with the client's image and goals.
  • Manage end-to-end content strategy (video, graphics, articles, reels, live sessions).
  • Oversee online reputation management (ORM) by monitoring public sentiment and ensuring a positive digital presence.
  • Grow and optimize engagement across YouTube, Instagram, Facebook, X (Twitter), TikTok, and LinkedIn.
  • Coordinate with content creators, graphic designers, and videographers for impactful campaign delivery.
  • Analyze campaign performance through digital analytics tools and recommend improvements.
  • Stay updated with political trends, influencer strategies, and emerging digital tools.
  • Handle crisis communication digitally to protect the client's reputation.
  • Manage paid campaigns (Google Ads, Meta Ads, YouTube promotions) effectively.

Job Specification (JS) – Digital Marketing ManagerQualifications:

  • Bachelor's/Master's in Marketing, Media Sciences, Political Communication, or related field.
  • Certification in Digital Marketing/SEO/Google Ads/Facebook Blueprint preferred.

Experience:

  • 3–5 years of proven experience in Digital Media Marketing.
  • Prior work experience with political campaigns, media houses, influencers, or public figures is a must.

Skills & Competencies:

  • Strong command over social media management tools (Meta Business Suite, Hootsuite, Buffer).
  • Expertise in YouTube optimization (SEO, thumbnails, monetization strategies).
  • Ability to design, lead, and monitor political narrative campaigns.
  • Excellent knowledge of ORM techniques and handling digital crises.
  • Strong analytical skills with proficiency in Google Analytics, Meta Insights, YouTube Analytics.
  • Creative mindset with the ability to deliver innovative campaign ideas.
  • Strong communication and presentation skills (English & Urdu).

Job Type: Full-time

Work Location: In person