Search Engine Optimization Specialist

15 hours ago

Lahore, Punjab, Pakistan Devinity Marketing Full time

We are looking for a passionate and data-driven
SEO Specialist
to join our digital marketing team. The ideal candidate will be responsible for developing and implementing effective search engine optimization strategies to increase organic traffic, improve keyword rankings, and enhance overall online visibility.

Key Responsibilities:

  • Develop, implement, and manage
    SEO strategies
    aligned with business goals.
  • Conduct
    keyword research
    to guide content teams and identify growth opportunities.
  • Perform
    on-page optimization
    including meta tags, headings, content optimization, and internal linking.
  • Execute
    off-page SEO
    strategies such as link building, outreach, and digital PR.
  • Monitor and analyze website performance using tools like
    Google Analytics
    ,
    Search Console
    ,
    Ahrefs
    , or
    SEMrush
    .
  • Conduct regular
    technical SEO audits
    to identify and fix crawl, indexing, and site speed issues.
  • Collaborate with developers, designers, and content teams to ensure SEO best practices are implemented.
  • Stay up-to-date with the latest
    SEO trends, algorithm updates
    , and industry changes.
  • Prepare
    SEO performance reports
    and present insights to management.

Requirements:

  • Bachelor's degree in Marketing, Computer Science, or a related field.
  • 2+ years
    of proven experience as an SEO Specialist or similar role.
  • Strong knowledge of
    Google Analytics, Search Console, Ahrefs, SEMrush, or Moz.
  • Experience with
    WordPress, Shopify, or other CMS platforms.
  • Familiarity with
    HTML/CSS, website architecture, and technical SEO.
  • Excellent analytical, problem-solving, and communication skills.
  • Ability to work independently and collaboratively in a fast-paced environment.

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