SEO Strategist

Job Title

: SEO Strategist (Growth-Focused)

Company

: Source Kode Solutions

Location

: Lahore (Global or Local Placement Possible)

Job Type

: Full-time

Experience

: 5+ years

Job Summary

We are seeking an ambitious, results-driven SEO Team Lead who is passionate about driving organic growth and is ready to take business rankings to the next level. The ideal candidate will have a proven track record in developing and executing SEO strategies that yield measurable results. Experience working within the UK market and the vaping industry is a strong plus. This role is designed for a growth partner as the remuneration is uncapped, meaning the higher the rankings, the higher the rewards, alongside a competitive fixed salary. As  SEO Team Lead, you'll not only guide a dynamic team but also have a direct impact on the company's growth trajectory. This is a strategic leadership position, with global and local placement options available.

Key Responsibilities

Strategy & Execution

• Lead and mentor a team of SEO specialists to achieve KPIs and growth targets.
• Develop and implement SEO strategies tailored to both UK and global markets, with a focus on long-term growth.
• Drive improvements in organic rankings, traffic, and conversions, demonstrating measurable success from your work.
• Identify new opportunities for growth and ensure strategies are adaptable to future changes in search engine algorithms.

Technical & On-Page SEO

• Conduct in-depth keyword research using tools like SEMrush, Ahrefs, and Google Keyword Planner to identify high-value keywords.
• Optimize website architecture, meta tags, schema markup, and internal linking to enhance SEO performance.
• Regularly perform technical audits to identify and resolve crawl issues, indexation problems, and speed bottlenecks.

Off-Page & Outreach

• Build and manage scalable link-building campaigns, including guest posting, HARO, and Anewstip outreach.
• Establish and maintain relationships with high-authority bloggers, journalists, and publishers to secure backlinks.
• Monitor backlink profiles, disavow harmful links, and maintain healthy backlink profiles.

Trend Awareness & Innovation

• Stay ahead of SEO trends for 2025, including AI-generated SERP features, zero-click searches, and Answer Engine Optimization (AEO).
• Leverage generative AI techniques for SEO, keeping content strategies aligned with new search engine features.
• Adapt SEO strategies in real-time to align with Google's evolving algorithms and SERP features.

Global & Fair SEO Practices

• Implement international SEO strategies, ensuring correct use of hreflang tags, geo-targeted content, and culturally relevant metadata.
• Drive local SEO strategies, focusing on market-specific keyword research and backlink acquisition in target regions.
• Ensure compliance with ethical SEO standards and avoid any manipulative tactics.

Collaboration & Reporting

• Collaborate with content creators to produce SEO-friendly content that aligns with strategy and user intent.
• Use Google Analytics, Search Console, and other SEO tools to generate detailed performance reports and actionable insights.
• Communicate SEO results and growth metrics clearly to stakeholders on a regular basis.

Requirements

• Minimum of 5 years of hands-on SEO experience, with at least 3 years in a leadership role.
• Proven track record of improving SEO rankings and driving organic traffic, particularly in the UK market.
• Experience in e-commerce SEO is essential; experience in the vaping industry is a plus.
• Expertise in SEO tools such as SEMrush, Moz, Ahrefs, Screaming Frog, Google Search Console, GA4.
• Solid understanding of HTML, CSS, JavaScript, and CMS platforms (e.g., WordPress, Shopify).
• Strong leadership, communication, and negotiation skills.
• Data-driven, analytical mindset with a focus on growth and long-term success.
• Ability to think outside the box and innovate to stay ahead of competitors.

Why Join Us?

• Opportunity to be part of a fast-growing team with a direct impact on business success.
• A role that encourages innovation, creativity, and the chance to shape global SEO strategy.
• Uncapped earnings potential tied directly to your success in growing business rankings.
• Global or local placement options work remotely or in Lahore office.
• Competitive fixed remuneration, with growth-based performance bonuses.