Social Media Marketing Specialist

1 week ago

Karachi, Sindh, Pakistan MYS Group Full time 300,000 - 600,000 per year

Join an exciting, fast-paced team setting the trajectory of the beauty industry in Pakistan

MYS Group is looking for a dynamic, creative, and self-starting
Social Media Marketing Specialist
to grow the digital presence of our international beauty brand,
Revlon Professional
. The desired individual will bring our brand to life online, from concepting and posting engaging content, to growing our audience, to interacting with our audience in real time.

If you're a creative thinker with a passion for story telling, content creation, social media, and working with beautiful products, this role might be for you.

Responsibilities

  • Planning, creating, and posting content that makes people stop mid-scroll
  • Owning our social platforms (Instagram, TikTok, Facebook), from strategy to execution
  • Creating & managing all forms of social content that drives engagement & brand visibility: short videos/reels, photos, highlights, carousels, stories, engagement posts
  • Creating content through self-generated ideas and product-driven creativity, showcasing the brand in fresh and engaging ways, in fresh and engaging content
  • Keeping up with trends to create engaging, witty, and timely content that stands out in the noise
  • Staying one step ahead of digital trends — experimenting with AI tools, filters, video editing and creative formats to craft content that feels current and drives engagement
  • Track and analyze performance. Report out on insights regularly and use data to continually refine and optimize the content & posting strategy
  • Understanding that sales is a direct function of quality content

Qualifications

  • Proven experience creating quality, engaging content
  • Proven experience managing social accounts for a B2C brand, with a portfolio of successful campaigns
  • Exceptional content creation skills, with the ability create strong creative visuals (graphics, photos and video)
  • Proficiency with design tools (e.g., Canva, Adobe Creative Suite) and video editing software (e.g. CapCut, Premiere Pro)
  • Creative, self-starter with the ability to work independently and manage deadlines
  • Experience in social media analytics and reporting
  • Proficient understanding of Gsuite & Microsoft Office products
  • Previous beauty industry experience is considered an asset

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