SEO Executive

2 weeks ago

Lahore, Punjab, Pakistan Kausar Full time 300,000 - 600,000 per year

Company Description

Kausar is a dynamic fashion platform founded in Lahore, Pakistan, with a global presence across the USA, UK, and Europe. Dedicated to bridging the gap between South Asian designers and an international audience, Kausar offers ready-to-wear, custom, resale, and rental fashion solutions. The company operates on an innovative, sustainable model that empowers local artisans and designers by highlighting their unique crafts. Committed to providing quality, storytelling-driven products, Kausar creates meaningful fashion experiences. With ambitious goals, including launching a circular fashion marketplace and scaling revenue, Kausar is at the forefront of reimagining the fashion industry.

Role Description

This is a full-time on-site role for an SEO Executive based in Lahore. In this role, you will be responsible for driving organic traffic to the company's digital platforms through a mix of keyword research, on-page optimization, and link-building strategies. Additional responsibilities include monitoring website performance via SEO audits, creating actionable insights, and collaborating with the content and marketing teams to enhance online visibility. You will also contribute to growing the company's presence in search engine rankings and improving overall digital reach.

Qualifications

  • Proficiency in Keyword Research and On-Page SEO strategies
  • Experience with Link Building techniques and implementing effective backlink strategies
  • Ability to conduct comprehensive SEO Audits and provide actionable recommendations
  • Knowledge of Social Media Marketing and how it aligns with SEO practices
  • Strong analytical skills and familiarity with SEO tools like Google Analytics, SEMrush, or Ahrefs
  • Strong written and verbal communication skills
  • Capacity to work collaboratively with cross-functional teams
  • Prior experience in the fashion or e-commerce industry is a plus
  • Bachelor's degree in Marketing, Business Administration, Digital Media, or a related field is preferred

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