Email Marketing Specialist
2 weeks ago
vativeApps is a leading mobile app development company dedicated to building innovative digital solutions that empower businesses worldwide. We're now looking for a creative and data-driven Email Marketing Specialist to join our growing marketing team.
Key Responsibilities:
- Develop and execute email marketing campaigns to engage and nurture leads.
- Create compelling email content, subject lines, and CTAs to drive conversions.
- Segment email lists based on user behavior, demographics, and engagement.
- Manage email automation workflows and drip campaigns.
- Monitor campaign performance (open rates, CTR, conversions) and optimize accordingly.
- Ensure emails comply with industry best practices and anti-spam regulations.
- Collaborate with the design and content teams to ensure brand consistency.
- Conduct A/B testing to improve campaign effectiveness.
Requirements:
- Bachelor's degree in Marketing, Communication, or a related field.
- Proven experience (1–2 years) in email marketing or digital marketing.
- Proficiency in tools like Mailchimp, HubSpot, or similar email platforms.
- Strong copywriting and analytical skills.
- Knowledge of HTML/CSS for email formatting (a plus).
- Creative mindset with attention to detail.
Job Type: Full-time
Work Location: In person
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