Email Marketing Specialist

2 weeks ago

Karachi Defence Housing Society, Pakistan vativeApps Full time

vativeApps is a leading mobile app development company dedicated to building innovative digital solutions that empower businesses worldwide. We're now looking for a creative and data-driven Email Marketing Specialist to join our growing marketing team.

Key Responsibilities:

  • Develop and execute email marketing campaigns to engage and nurture leads.
  • Create compelling email content, subject lines, and CTAs to drive conversions.
  • Segment email lists based on user behavior, demographics, and engagement.
  • Manage email automation workflows and drip campaigns.
  • Monitor campaign performance (open rates, CTR, conversions) and optimize accordingly.
  • Ensure emails comply with industry best practices and anti-spam regulations.
  • Collaborate with the design and content teams to ensure brand consistency.
  • Conduct A/B testing to improve campaign effectiveness.

Requirements:

  • Bachelor's degree in Marketing, Communication, or a related field.
  • Proven experience (1–2 years) in email marketing or digital marketing.
  • Proficiency in tools like Mailchimp, HubSpot, or similar email platforms.
  • Strong copywriting and analytical skills.
  • Knowledge of HTML/CSS for email formatting (a plus).
  • Creative mindset with attention to detail.

Job Type: Full-time

Work Location: In person

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