Digital Marketing Executive

Client Company Introduction:

The company empowers brands with emotional commerce and intelligent design solutions, driving business results through creative technology and innovative thinking.

Opening: Digital Marketing Executive

Job Descriptions:

The
Digital Marketing Executive
at
the company
will play a key role in shaping the company's digital presence across
TikTok, Amazon, Walmart, and Shopify
platforms. The ideal candidate will possess a rare blend of
analytical research ability
and
exceptional creative design skills
, with a strong command over
Adobe Photoshop
and
Canva
.

You'll be responsible for conceptualizing, designing, executing, and analyzing marketing campaigns that drive brand awareness, lead generation, and eCommerce performance for
the Company's
consulting and technology divisions

Key Responsibilities

1. Digital Marketing & Campaign Execution

• Plan, create, and manage campaigns across
  TikTok, Meta (Facebook/Instagram), LinkedIn, and Google Ads, Bing Ads
  .
• Produce and manage
  TikTok short-form video content
  and trend-based storytelling aligned with brand tone.
• Execute and optimize
  sponsored ad campaigns
  across
  Amazon, Walmart, and Shopify
  for better visibility and ROI.
• Monitor analytics dashboards, track KPIs, and recommend strategic optimizations.

2. Marketplace & Platform Management

• Manage and maintain
  Amazon Seller Central
  ,
  Walmart Seller Center
  , and
  Shopify
  product listings.
• Optimize product titles, descriptions, and keywords for visibility and conversion.
• Coordinate with the operations team for pricing, inventory, and review management.
• Run promotional campaigns such as
  Prime Day deals
  ,
  Walmart Sponsored Ads
  , and
  TikTok Shop promotions
  .

3. Research & Market Insights

• Conduct thorough market and competitor research to identify trends, audience behavior, and digital opportunities.
• Analyze search and ad performance data to refine targeting strategies.
• Stay updated with the latest digital and eCommerce marketing trends and platform algorithm updates.
• Provide reports and insights to leadership on campaign effectiveness and emerging opportunities.

4. Creative Design & Brand Communication

• Design visually compelling creatives for social media, ads, product visuals, and campaigns using
  Photoshop
  and
  Canva
  .
• Create banners, product images, and promotional materials for
  Amazon, Shopify, and Walmart storefronts
  .
• Develop short video content for
  TikTok
  and Instagram Reels highlighting services, products, and campaigns.
• Maintain consistent visual identity across all platforms and brand touchpoints.

5. Website & SEO Optimization

• Support the optimization of
  Shopify websites
  from product descriptions to on-page SEO.
• Assist in website updates, landing page creation, and meta tag implementation.
• Collaborate with the web team for UI/UX improvements and lead funnel optimization.

6. Social Media & Community Engagement

• Manage ei1s TikTok and other social channels to enhance visibility and engagement.
• Respond to comments, engage with followers, and manage online community growth.
• Experiment with new creative formats such as carousels, reels, polls, and interactive posts.

Qualifications & Experience:

• Bachelors degree in Marketing, Digital Media, Communications, or a related field.
• 2-4 years of hands-on experience
  in digital marketing or eCommerce marketing.
• Proficiency in Adobe Photoshop (Advanced)
  and
  Canva (Expert Level)
  is mandatory.
• Proven experience in
  TikTok content creation
  ,
  Amazon/Walmart advertising
  , and
  Shopify campaign execution
  .
• Strong analytical and research skills with the ability to translate data into actionable insights.
• Knowledge of SEO, PPC, and digital analytics tools (e.g., Google Analytics, Meta Business Suite, TikTok Ads Manager).
• Excellent English communication skills both written and visual

Core Competencies

• Digital Marketing & Campaign Strategy
• Research & Data Analysis
• Graphic Design & Visual Storytelling
• eCommerce Optimization (Amazon, Walmart, Shopify)
• Social media & Content Strategy (TikTok/Insta-first mindset)
• Attention to Detail & Deadline Management
• Brand Consistency & Creative Innovation

Performance Indicators (KPIs)

• Growth in engagement and followers across TikTok and social channels.
• Improvement in Amazon/Walmart product visibility, CTR, and conversion rates.
• ROI and cost-per-acquisition (CPA) on paid campaigns.
• Quality, creativity, and timeliness of design deliverables.
• SEO ranking improvements for Shopify pages and blogs.
• Internal stakeholder satisfaction with marketing support.

Other Details:

Experience: 2-4 years

Timing: (1pm-10pm for males), (11am-8pm for females)

Working Days: Monday to Friday

Working Mode: Onsite - Full Time

Salary: Depends on experience/expertise

Location: Karachi, Pakistan

About HR Ways

HR Ways is an Award winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide ranging from worlds biggest SaaS Companies to most competitive Startups. We have entities in Dubai, Canada, US, UK, Pakistan, India, Saudi Arabia, Portugal, Brazil and other parts of the world. Join our WhatsApp Channel stay updated or visit to know more.