Product Specialist

Switch Communication

is looking for a
Product Specialist

to own day‑to‑day product execution for the Fitflex mobile apps (iOS/Android + PWA). You'll drive roadmap delivery, optimize onboarding and paywalls, grow organic downloads via ASO, and scale subscriptions through data‑backed experiments. You should be equally comfortable collaborating with design/engineering and digging into analytics to ship measurable outcomes.

Key Responsibilities

• Roadmap & Execution
  : Translate product vision into quarterly/bi‑weekly roadmaps, PRDs, and user stories with clear acceptance criteria.
• User Research & UX
  : Run quick discovery (surveys, interviews, usability tests) and partner with design on wireframes/flows for onboarding, paywall, and core features.
• Content Management
  : Plan and manage in‑app content calendars (workouts, meal plans, challenges), tags/metadata, and localization (English, Urdu/Roman‑Urdu where relevant).
• ASO & Organic Growth
  : Own App Store / Google Play listings (keywords, creatives, screenshots, localized copy), track rank movements, and ship experiments to improve CVR.
• Subscriptions Lifecycle
  : Optimize trials, pricing, paywalls, upsells, and win‑back offers; monitor renewal, churn, grace‑period, and dunning flows.
• A/B Testing
  : Define hypotheses, design experiments, implement variants (onboarding, paywall, feature gating, copy/creative), and report impact.
• Promotions Planning
  : Plan and execute seasonal promos (Ramadan, New Year, Back‑to‑Fitness), referral campaigns, bundles, and influencer/affiliates integration.
• Analytics & Reporting
  : Build and maintain dashboards for funnels (install → signup → activation → pay → retention), cohorts, LTV/CAC, ARPDAU, churn, and organic vs paid mix. Present weekly and monthly insights with actions.
• Compliance & Store Ops
  : Ensure store compliance, handle submissions, release notes, staged rollouts, and post‑release monitoring.

Requirements

• 3–4 years of mobile
  product management
   experience (B2C apps preferred) with shipped features and measurable business impact.
• Solid grasp of
  product marketing
   basics: positioning, messaging, go‑to‑market, and lifecycle campaigns.
• Strong
  UI/UX
   sensibility; able to critique designs and propose data‑informed improvements.
• Hands‑on experience with
  content management
  ,
  subscriptions
  ,
  organic growth/ASO
  ,
  A/B testing
  ,
  promotions planning
  , and
  analytics
  .
• Comfortable writing crisp PRDs, backlog grooming, and running standups with designers/engineers.
• Data literate: can build funnels, read cohorts, and analyze experiments; intermediate Excel/Sheets.
• Excellent written and verbal communication

Tools You Likely Know

• Analytics
  : Mixpanel, GA4, Firebase, App Store Connect, Google Play Console.
• Attribution & Subscriptions
  : App Store / Play Billing, Adapty/RevenueCat (or similar), Appsflyer/Adjust.
• Experimentation
  : Firebase Remote Config / A/B Testing (or equivalent), internal feature flags.
• Design/Research
  : Figma, Maze/Useberry (or similar), Lookback/Hotjar.
• Growth Ops
  : Apple Search Ads, Google UAC, Meta Ads basics; ASO tools.
• Collaboration
  : Jira, Confluence, Slack.

Success Metrics (First 6–12 Months)

• +X% improvement in store listing
  conversion rate
   (impressions → install) through ASO and creative tests.
• +X% increase in
  onboarding completion
   and
  activation rate
   (first meaningful action).
• +X% uplift in
  trial start
   and
  paywall conversion
  , with controlled churn.
• Clear
  weekly ops cadence
  : experiment pipeline, release health, and KPI reporting.

Nice to Have

• Health/fitness, coaching, or consumer subscription app experience.
• Experience with multilingual content and regional promos.
• Basic SQL for ad‑hoc analysis.

Location:

Islamabad | Onsite